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Poultry is King of Proteins in International Poultry Council Outlook
As the International Poultry Council (IPC) took stock of the global protein outlook at its first semester meeting in New Orleans, La. last week, one economic reality riveted attention: Total world production of pork will decline in 2019 with poultry in position to wrest the crown from pork as the world’s most consumed meat protein.
The upheaval in meat proteins is being driven by African swine fever (ASF) in pig herds in three continents and 15 countries. Production losses in 2019 are expected to amount to 14 percent of the world’s pork supply but may continue to move higher.
“Hog losses in China due to ASF will trigger big shocks in global protein markets,” Christine McCracken, senior protein analyst at Rabobank, told IPC members, “and poultry is the meat protein with the most to win...
Continued Growth for China's Animal Protein IndustryChanging Consumer Patterns Are Driving Value-Based Growth
The Chinese animal protein market will continue to be a growth story, but growth will be driven by value rather than volume. Meat consumption will change in three dimensions, related to where, what, and how meat is consumed. Meat companies have three avenues to success – regionalisation, finding new markets, and adding value/providing a service.
The sheer size of China’s consumer base and its rising middle class seems to suggest that its animal protein market will continue to be a strong one, with many growth opportunities. In reality, China’s animal protein consumption has been volatile over the past two decades, with little evidence of a consistent growth trend. We forecast that, in the coming years, the average animal protein consumption growth will markedly slow ...
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