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Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

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Apr 7 8:22 AM, Urner Barry



OZO Debuts New Line of Frozen Plant-Based Proteins Available Nationwide at Kroger

After making its debut in the refrigerated aisle last June with the launch of OZO™, Colorado-based Planterra Foods is adding to their portfolio by making it even more convenient for families to have delicious plant-based meals at home with the launch of their frozen line offerings. Available now, consumers can add the OZO™ Smokehouse Burgers (four-3 oz patties) and Original Breakfast Sausage (six-1.67 oz sausages) to their freezer, with more frozen products coming this summer, including plant-based meatballs and plant-based chicken nuggets and patties.

The pandemic has forced people to get creative in the kitchen, and these innovative offerings are the perfect addition to weekday meals or weekend grill outs, with the option to heat and eat or freeze for later. This year, as grilling season approaches and more families come together for...

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Mar 24 8:25 AM, General News


Get to Know Players in the Plant Protein Market: Planterra Foods

One of the fasted growing plant protein brands in the industry has achieved a remarkable 6% market share in a brisk 13-week period. Colorado based Planterra Foods, a subsidiary of Brazilian food giant JBS, has taken the plant-based market by storm with its OZO brand product line of burgers, ground, sausages, and meatballs.

Prior to its debut, OZO had an interesting start as a whiteboard drawing during a design brainstorming session. During the session, a team member at Planterra Foods first drew a globe representing the earth. Another team member added a second circle representative of...

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Dec 23 8:39 AM, Urner Barry


PODCAST: I’ll Have What He’s Having - Jorge Azevedo on Plant Proteins

In this week’s episode of Market Digest Laura sits down with Jorge Azevedo, Chief Growth Officer at Planterra Foods. They discuss the growing popularity of flexitarian diets, plant protein at QSRs, bringing plant protein foods into the spotlight, and much more...

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Oct 21 11:10 AM, Urner Barry


Colorado-Based Planterra Foods' Brand, OZO, Named the Plant-Based Food Choice of The Denver Broncos

Colorado's number one sports team and rising innovative local start-up, Planterra Foods, announced a three-year partnership with OZO, the Plant-Based Food Choice of the Denver Broncos. News of the two distinguished Colorado entities joining forces comes just in time for the Broncos' season opener against the Tennessee Titans, taking place tonight at 8:20 p.m. MST.

"At Planterra Foods, our goal is to provide delicious, clean and nutritious plant-based protein choices for everyone to experience, from vegans to flexitarians to meat-eaters. With our Colorado roots and focus on sourcing the heart of our products locally, it was very natural for us to team up with the Denver Broncos as we also share similar values in...

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Sep 14 3:22 PM, General News


Planterra Foods Launches Plant-Based Offerings for Foodservice Operators 

At a time when foodservice operators are pivoting to counteract the world's health pandemic, menu innovation, and addressing consumer's evolving demands are more vital than ever. Innovative Colorado-based start-up Planterra Foods is answering the call and launching a line of OZO plant-based protein products for foodservice. The OZO foodservice line is now available in four plant-based offerings: burgers, ground, nuggets and breakfast sausage patties, catering to all dayparts.

The debut of OZO will elevate the protein possibilities that foodservice operators can feature on their menu to attract new customers and increase check averages. To support its partners during this recovery period and...

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Sep 10 8:21 AM, General News


Plant-Based Protein Brand OZO Brings New Option to Retail and E-Commerce

Colorado-based Planterra Foods is making its debut this month in retail outlets and direct-to-consumer e-commerce with its introductory line of OZO. Consumers looking for a new plant-based protein can take a bite of OZO Burgers (two-4 oz patties), Ground (12 oz), and Mexican-Seasoned Ground (12 oz) just in time for summer grilling and new recipe ideas.

Powered by an exclusive proprietary blend of pea and rice protein fermented by shiitake mushrooms, all of the new OZO products are an excellent source of protein with up to 22 grams per serving. OZO features a high-quality pea protein that is a great source of iron. The Planterra team is also passionate about...

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Jun 22 8:15 AM, General News




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