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How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market
Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. American’s consumption habits are shifting across the beverage industry, and consumers are increasingly seeking their next caffeine fix from chilled, on-the-go coffee options over energy drinks and carbonated soft drinks.
Nielsen data shows that the ready-to-drink coffee category is hot. In fact, dollar sales within the latest 52 weeks (ending July 27, 2019) netted $3 billion, up 16% versus a year ago. And a steady stream of innovation is fueling...
The Consumer Confidence Index Declined Marginally in August
The Conference Board Consumer Confidence Index® declined marginally in August, following July’s rebound. The Index now stands at 135.1 (1985=100), down from 135.8 in July. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 170.9 to 177.2. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – declined from 112.4 last month to 107.0 this month.
“Consumer confidence was relatively unchanged in August, following July’s increase,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “Consumers’ assessment of current conditions improved further, and the Present Situation Index is now at its highest level in nearly 19 years (Nov. 2000, 179.7). Expectations cooled moderately, but overall remain strong. While other parts of the economy may show some weakening, consumers have remained confident and willing to spend. However, if the recent escalation in trade and tariff tensions persists, it could potentially dampen...
Nielsen: Meet the New "Meat" Eater
Meat alternatives have made a big splash in consumer packaged goods (CPG), and sales are on the rise. But are manufacturers and retailers doing enough to educate consumers in this space? Getting consumers to try trendy plant-based foods is one thing, but encouraging long-term adoption and lifestyle change is another.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them. Nielsen Homescan consumer purchase metrics indicate that 98% of meat alternative buyers in America also purchase meat products. Conversely, 21% of U.S. meat buyers, also purchase...
Consumer Confidence Index Rebounded in July
The Conference Board Consumer Confidence Index rebounded in July, following a decrease in June. The Index now stands at 135.7 (1985=100), up from 124.3 in June. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 164.3 to 170.9. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased from 97.6 last month to 112.2 this month.
“After a sharp decline in June, driven by an escalation in trade and tariff tensions, Consumer Confidence rebounded in July to its highest level this year,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “Consumers are once again optimistic about current and prospective business and...
The New Black Friday? Prime Day's Halo Effect Spans Beyond Gadgets (And Amazon Itself)
Remember when shopping was primarily a chore? If you’re a Millennial, you might never have thought this way, but it really wasn’t that long ago that shopping was more of a task than an experience—let alone something to look forward to.
Historically, Black Friday was the year’s sole shopping experience. Today, however, the abundance of choice, access and creative marketing give brands and retailers all the ammunition they need to inspire consumers to shop at any time they choose...
Monetizing the Munchies: How Legal Marijuana Use is Affecting the U.S. Snacking Industry
In the U.S., interest in cannabis is growing—and laws are shifting to meet consumer demands. Most recently, the Illinois legislature approved recreational marijuana use for adults, with sales of cannabis products containing the psychoactive element, THC, anticipated to start in January 2020. With Illinois soon entering the mix, marijuana will be legal in 11 states and Washington DC, despite still being federally illegal.
The increased legalization of cannabis in the U.S. presents big opportunities for the American food and beverage market—particularly for the snack and confectionery category...
Consumer Disloyalty is the New Normal
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.
Yet the marketing tactics and investments rarely reflect these realities. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
The implications of not dramatically rethinking campaigns that focus on winning or retaining loyal customers are meaningful. The drag effect of consumer demand for choice and...
U.S. Consumers' Awareness of Buying Local Increases
While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
As a result, tags boasting “locally made,” images of farmers in their orchards from “upstate,” and QR codes inviting consumers to learn more about the farm their chosen steak is from are just a few ways manufacturers and retailers are appealing to budding consumer interests. And in a recent Nielsen study, buying local had the highest awareness among U.S. consumers, topping the charts at...
Global Economic Conditions Ended 2018 on an Upbeat Note, but Market Conditions Vary Around the World
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100. That said, however, 39 of the 64 countries included in the global Consumer Confidence Index, which is produced in collaboration with Nielsen, reported declines in confidence, well above the 19 in third-quarter 2018.
Fast-moving consumer goods (FMCG) and GDP growth was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. In fact, 70% of consumers in Asia-Pacific report feeling feel better off than they did five years ago. Comparatively, only 37% of consumers in Europe believe their conditions have improved over ...
Fresh Foods Cut Down the Nets in 2019 Total Store Bracket
March. The start of spring. And the annual NCAA men’s college basketball tournament—March Madness™. While many teams suffer the agony of defeat, others rejoice gleefully as their alma maters or home-town favorites advance throughout the tourney in hopes of cutting down those nets.
But college basketball teams aren’t the only ones to experience joy or sorrow. With consumers growing more mindful about health and wellness, in search of convenience and aware of online shopping options, in-store purchasing patterns have shifted significantly over the past five years. These shifts have resulted in some areas of the store facing sales challenges, while others have put forth winning formulas.
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand ...
St. Patrick's Day is the Highest Grossing Day of the Year for U.S. Bars and Restaurants
While St. Patrick’s Day is known for an array of things ranging from four-leaf clovers to leprechauns and all things green, it’s also a holiday that’s most frequently associated with alcohol consumption among the 21+ crowd in the U.S. And when we look at the data, we see that St. Patrick’s Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.
According to a recent Nielsen CGA analysis, St. Patrick’s Day is the highest grossing day of the year for U.S. bars and restaurants. In 2018, compared with the average day, beer sales grew 174% on St. Patrick’s Day, and spirits sales rose 153%. In fact, one-third of 15,000 U.S. consumers surveyed through Nielsen CGA’s on-premise user survey (OPUS) said they visit a ...
Organic Sales Continue to Outpace Previous Years—Nielsen
While organic products have been available for decades in the U.S. fast-moving consumer goods (FMCG) industry, they’ve become more accessible than ever in the last few years. Despite this growing popularity, organic products are not necessarily a fad. Sales of organic FMCG haven’t waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that’s here to stay.
While it shouldn’t come as a surprise to hear about the prominence of organic products, it might be interesting to learn that sales continue to outpace previous years. In fact, they now account for more than $21 billion in sales and are up nearly 9% in dollars and 8% in units. And at a time when the FMCG industry overall has experienced flat volume consumption, this growth is...
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