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Fox's MasterChef to Feature Beef. It's What's For Dinner.

Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It's What's For Dinner.  

As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge...

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Jul 12 3:50 PM, General News



Including Beef in Healthy Diets is a Smart Approach to Healthy Lifestyles

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, told members of the Dietary Guidelines Advisory Committee (DGAC) in oral comments that an overwhelming body of scientific evidence shows that healthy diets including red meat, like beef, support optimal health and well-being.

“Beef is a high-quality protein powerhouse providing a unique combination of bioavailable iron, zinc and B vitamins essential to building and maintaining strength from infancy through our later years,” said Shalene McNeill, PhD, RD, NCBA Executive Director of Nutrition Research...

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Jul 11 1:59 PM, General News


Cattle Industry’s Beef Quality Assurance Program Develops, Distributes Extensive National Manual

An official manual for the Beef Quality Assurance program that is both detailed and extensive is now being distributed nationwide throughout the cattle industry. The manual and the BQA Program are both managed by the producer education team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.

The 124-page manual addresses topics such as food safety, animal well-being, worker safety and environmental stewardship. It provides specific information to help producers approach management decisions in a way that acknowledges a responsibility to the animals, consumers, the environment and the larger beef industry.

The manual includes the most current set of key practices, guidelines and suggestions for providing thoughtful and responsible cattle management. A helpful resource for....

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May 10 10:15 AM, General News


Consumer Demand for High-Quality Beef is Strong and Growing 

Strong consumer beef demand is expected to continue into 2019, with the USDA predicting consumers in the United States will eat 8.9 percent more beef this year than in 2015. Much of beef’s demand is driven by ground beef and loin cuts, which are particularly popular with consumers at the grocery store.

Not only are consumers eating more beef, they are also enjoying more high-quality beef. This is due to more cattle in the U.S. herd grading higher than ever before.

“Cattle farmers and ranchers, and the entire beef industry, have worked particularly hard during the past 10 years to produce higher-quality beef, and that work is clearly paying off with increased consumer demand,” said Bridget Wasser, Executive Director of Meat Science & Supply Chain Outreach for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. “We’re seeing demand for ...

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Jan 16 10:37 AM, General News


New USDA Beef Lifecycle Assessment finds Environmental Impacts Lower than Perceived

A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle's impact in the U.S. are often overestimated.

The comprehensive lifecycle assessment, conducted by the USDA's Agricultural Research Service and The Beef Checkoff, was designed to scientifically quantify the sustainability of U.S. beef production. This was accomplished by collecting and examining feed and cattle production-related data from more than 2,200 cattle producers in seven regional production areas. Conclusions were derived using a simulation model and the regional production data to ...

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Jan 16 10:31 AM, General News




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