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Impossible Foods CEO Criticizes Meat Industry; Intends to Replace Animals for Food Production

Pat Brown, CEO of Impossible Foods, criticized the meat industry in a recent interview, calling it "the most destructive technology on Earth by far." Brown added that the company's ultimate goal is to completely replace animals as a form of food with plant-based products by the year 2035. Impossible Foods currently offers a plant-based beef burger, and a new sausage product will be offered at various Burger King locations across the United States for testing this month. The company also announced that it will introduce ground pork and sausage, but there is no word on availability at this time. With beef and pork alternatives becoming readily available to consumers, Brown stated that poultry options are on the way as well.

Brown claims that Impossible Foods is so important because of the impact the meat industry has on the environment. However, testifying on behalf of the National Cattlemen's Beef Association at a U.S. Senate Agriculture Committee hearing on climate change in May, Kansas cattle producer Debbie Lyons-Blythe delivered a clear message...

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Jan 14 9:25 AM, Urner Barry



Fox's MasterChef to Feature Beef. It's What's For Dinner.

Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It's What's For Dinner.  

As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge...

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Jul 12 3:50 PM, General News


Including Beef in Healthy Diets is a Smart Approach to Healthy Lifestyles

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, told members of the Dietary Guidelines Advisory Committee (DGAC) in oral comments that an overwhelming body of scientific evidence shows that healthy diets including red meat, like beef, support optimal health and well-being.

“Beef is a high-quality protein powerhouse providing a unique combination of bioavailable iron, zinc and B vitamins essential to building and maintaining strength from infancy through our later years,” said Shalene McNeill, PhD, RD, NCBA Executive Director of Nutrition Research...

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Jul 11 1:59 PM, General News


Cattle Industry’s Beef Quality Assurance Program Develops, Distributes Extensive National Manual

An official manual for the Beef Quality Assurance program that is both detailed and extensive is now being distributed nationwide throughout the cattle industry. The manual and the BQA Program are both managed by the producer education team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.

The 124-page manual addresses topics such as food safety, animal well-being, worker safety and environmental stewardship. It provides specific information to help producers approach management decisions in a way that acknowledges a responsibility to the animals, consumers, the environment and the larger beef industry.

The manual includes the most current set of key practices, guidelines and suggestions for providing thoughtful and responsible cattle management. A helpful resource for....

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May 10 10:15 AM, General News




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