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COVID-19 Case Spikes Continue to Hinder U.S. Restaurant Recovery in Week Ending June 28
The recovery of U.S. restaurant customer transactions has stalled for the second week in a row as COVID-19 cases continue to increase in a number of states, reports The NPD Group. For the week ending June 28, total customer transactions at major U.S. restaurant chains are down 14% versus the same week a year ago.
Last week, week ending June 21, total transactions were down 13% versus year ago, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 72 quick service, fast casual, midscale, and casual dining chains.
The rise in COVID-19 case counts is causing local and state authorities to delay reopening, and in some cases, reinstating on-premise restaurant dining restrictions. In Texas, for example, restaurants may continue to...
After Two Months of Steady Improvements, Restaurant Recovery Hits a Bump as COVID-19 Cases Surge
Customer transactions at major U.S. restaurant chains declined by 13% in the week ending June 21 versus the same week a year ago, which is slightly softer than the 12% decline in the previous week, reports The NPD Group. This is the first time since the week ending April 12 there has not been an improvement in the year-over-year trend. COVID-19 case surges in a number of states contributed to the backtrack in decline improvements. The current period also included Father’s Day, which unlike Mother’s Day, is more of a backyard BBQ occasion than a restaurant dining event.
With new COVID-19 cases suddenly surging across multiple states, some of the states that have been reporting the highest number of new cases experienced steeper declines in major restaurant chain customer transactions in week ending June 21. Arizona, with a well-publicized surge in cases, saw a 5-point decline in...
U.S. Restaurant Chain Transaction Declines Continue to Soften, Down 14% in Week Ending June 7
U.S. major restaurant chain transactions were down 14% in the week ending June 7 versus the same week a year ago, a 29 point gain from the steepest decline during the COVID-19 pandemic of 43% in week ending April 12, reports The NPD Group. Sixty-nine percent of restaurant units are now in geographies that permit some level of on-premise dining and the number should increase to 74% in week ending June 14.
Major full service restaurant (FSRs) chains are still seeing the most improvement of restaurant segments as more dining rooms open and those already open increase capacity...
70% of Grocery Shoppers Can Find Foods They Want, While 30% Are Still Experiencing Out of Stocks
The grocery cases and shelves that were left barren in the early days of the COVID-19 pandemic, for the most part, are back to their pre-COVID states. In the week ending May 28, 68% of U.S. grocery shoppers reported to The NPD Group that they hadn’t encountered any out of stocks of the foods and beverages they were shopping for during the week. This wasn’t the case for 32% of shoppers who did experience out of stocks when they shopped for foods and beverages during the week ending May 28, according to the findings of NPD’s NET® COVID-19 Pantry & Food Strategy Tracker...
Restaurant Transaction Declines Continued to Improve in Week Ending May 31
Nearly three months have passed since most U.S. restaurant dine-in operations were ordered to close to prevent the spread of COVID-19, and this week more than 68% of all restaurant units are in states, counties, or municipalities where they are permitted to reopen their on-premise dining service. This does not mean all restaurants in those areas have reopened, but it is an indicator of loosening regulations.
With a growing number of restaurant dine-in services reopening, major restaurant chain customer transactions have been improving, reports The NPD Group. In the week ending May 31, U.S. restaurant chain transactions declined by 18% compared to same period year ago, a 3%...
U.S. Restaurant Chain Transactions Down 18% Compared to Year Ago but Continue to Improve
With nearly 320,000 restaurant units in the U.S. now allowed to offer some level of on-premise dining, customer transaction declines at major restaurant chains continued to improve in the week ending May 24, reports The NPD Group. Total major restaurant chain transactions declined by 18% in the week compared to same week year ago, a 25 point gain from the steepest decline during the COVID-19 pandemic of 43% in week ending April 12, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 70 quick service, fast casual, midscale, and casual dining chains.
Major full service chain restaurant transactions declined by 42% versus same time year ago, a 7 point improvement from the prior week’s decline of...
U.S. Restaurants Continue Slow Recovery in Week Ending May 17 as More States Reopen
Customer transactions at major U.S. restaurant chains declined by 21% in the week ending May 17 compared to same period last year, a slight gain from last week’s 23% decline and the fifth consecutive week of improvement, reports The NPD Group. Major quick service chain restaurants, which represent the majority of restaurant transactions, improved transaction declines to 20% in the week compared to a 21% decline in the prior week from year ago, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 70 quick service, fast casual, midscale, and casual dining chains.
Continued improvement in restaurant chain transaction declines was aided by adding 93,000 restaurant units in states where restrictions to on-premise dining were lifted from the week ending May 10 to the week ending May 17. These openings are more critical for...
States Reopening and Mother’s Day Help to Continue Improvements in Restaurant Transaction Declines
U.S. restaurant chain transaction declines continued to improve for the fourth consecutive week in the week ending May 10 as more states reopened and America’s mothers were honored with a meal they didn’t need to cook. Large chain restaurant customer transactions were down 23% compared to a year ago, improving from a 26% decline the prior week, reports The NPD Group.
Large full service chain restaurants benefitted from a Mother’s Day lift, with transaction declines up 39% versus the prior week, although still down 58% compared to year ago. Transactions at large quick service chain restaurants declined by 21% in the week ending May 10 compared to year ago, versus...
U.S. Restaurant Chain Transaction Declines Improve for Three Consecutive Weeks
Lingering tailwinds from government relief payments and the lifting of dine-in restrictions in states like Georgia, Florida, and Texas helped to improve U.S. restaurant chain transaction declines in the week ending May 3, reports The NPD Group.
For the week ending May 3 total transactions were down 26% from year ago compared to a 32% decline the prior week and a decline of 43% the week ending April 12, the low point of the COVID-19 disruption, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for...
While Total U.S. Restaurant Traffic Declines by 22% in March, Digital and Delivery Orders Jump
March is supposed to come in like a lion and leave like a lamb, but with 97% of U.S. restaurants impacted by mandated dine-in closures by mid-March, the month left like an angry lion for America’s foodservice industry. Restaurant traffic declined by 22% in the month compared to same month year ago, but a testament to the U.S. consumers’ want for someone other than themselves to make their meals, digital restaurant orders increased by 63% and delivery by 67% in March, reports the NPD Group.
Visits to quick service restaurants (QSR), many of which already had off-premise operations, like carry-out and drive-thru, in place prior to the dine-in closures, decreased by...
U.S. Restaurant Chain Transaction Declines Continue to Ease in Week Ending April 26
U.S. restaurant chain transactions showed improvement for the second week in a row in the week ending April 26 with total industry customer transactions down 32% compared to a 36% decline the prior week, reports The NPD Group.
Transactions at quick service restaurants were down 30% in week ending April 26 versus year ago, and full service restaurants improved slightly this week, declining 71% versus a 72% decline last week, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for...
Coronavirus Relief Checks Help Ease U.S. Restaurant Transaction Declines in Week Ending April 19
Likely buoyed by the coronavirus relief payments received from the government, consumers increased their restaurant transactions in the week ending April 19 relative to week ending April 12, easing the previous weeks’ declines, reports The NPD Group.
Although the industry is still at historic lows compared to year ago, restaurant customer transactions declined by 36% compared to a 43% decline the prior week, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for...
U.S. Restaurant Transaction Declines May Have Bottomed Out in the Week Ending April 5
U.S. restaurant customer transactions declined by 41% in the week ending April 5 compared to year ago, following a 42% decline in the prior week ending March 29, which may indicate the industry is bottoming out, reports The NPD Group. The apparent “bottom” is likely due to the full effect of on-premise dining closures throughout the country and the industry’s collective ability to convert to off-premise modes, like carry-out, delivery, and drive-thru.
“The 41% decline in restaurant transactions is similar to last week and may indicate a bottom. We also need to be aware that further erosion could occur if consumers’ economic situations worsen,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. “To date, many consumers have...
Restaurant Customer Transactions Declined by 42% in Week Ending March 29
The majority of U.S. restaurants are now impacted by mandated dine-in closures, reports The NPD Group. Restaurant customer transactions dropped by 42% in the week ending March 29 compared to same week year ago, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 70 quick service, fast casual, midscale, and casual dining chains.
While steep transaction declines are being seen industry-wide, some restaurant models are better suited than others to retain existing off-premise business, like drive-thru, carry-out, and delivery. Quick service restaurants, which historically have more off-premise business, realized transaction declines of...
U.S. Restaurant Chain Transactions Drop by 36% as Mandated Restaurant Dine-In Closures Take Effect
The mandated restaurant dine-in closures that took effect in most states beginning the week ending March 22 took a toll on U.S. restaurant transactions, reports The NPD Group. Total restaurant customer transactions declined by 36% in the week ending March 22 compared to same week year ago, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 70 quick service, fast casual, midscale, and casual dining chains.
Customer transactions at quick service restaurants, which represent the bulk of restaurant industry transactions and have more off-premise business than full service restaurants, decreased by...
U.S. Restaurant Customer Transactions Decline by 8% in Week Ending March 15
With the COVID-19 pandemic spreading throughout the country, more people working from home, and social distancing guidance in place, U.S. restaurant customer transactions declined by 8% in the week ending March 15 compared to year ago, reports The NPD Group.
In the prior week ending March 8, the quick service restaurant chain “breakfast wars” helped to drive a 4% increase in total U.S. restaurant customer transactions compared to year ago, according to NPD’s CREST Performance Alerts, which provides...
Quick Service Breakfast Wars Help Drive Transactions Up Despite Coronavirus
The 24/7 news cycle around the coronavirus (COVID-19) didn’t deter consumers from sampling an array of breakfast promotions offered by quick service restaurant (QSR) chains last week. The QSR chain “breakfast wars” helped to drive a 4% increase in total U.S. restaurant customer transactions for the week ending March 8 compared to same period year ago, reports The NPD Group.
QSR chains, which represent the bulk of U.S. restaurant customer transactions, also grew transactions by 4% in the week ending March 8, the highest gain in...
Solo Diners Represent the Largest Share of U.S. Restaurant Visits Among Party Sizes
Over the last five years, solo diners, or parties of 1, have increased their share of restaurant visits while other party sizes have declined, reports The NPD Group. Last year solo diners represented 35% of restaurant visits whereas parties of two represented 27% of visits, parties of three, 14%, parties of four, 12%, and parties of 5 or more, 13%. Solo diners made 15.4B restaurant visits in the year ending December 2019, an increase of 1% compared to year ago, with the exception of parties of 4, visits from all other party sizes declined, according to NPD’s ongoing foodservice market research, CREST.
Quick service restaurants (QSRs) get the bulk, 89%, of solo diners’ visits and 10% of their visits go to full service restaurants. Their use of QSRs is about 10% higher than...
U.S. Restaurant Customer Transactions Increased in January Compared to Year Ago
Customer transactions at U.S. restaurant chains were up in January, a benefit of milder weather compared to a year ago when extreme weather conditions, including a polar vortex and above average precipitation, hit many areas of the United States.
For the retail weeks ending January 6 through February 2, total restaurant transactions increased by 2% over same time last year and quick service restaurant (QSR) chains were the primary contributor to these gains, according to NPD’s CREST Performance Alerts, which provides...
Breakfast Remains a Deeply Rooted Institution in the U.S. and Its Future is Bright
Breakfast means breaking a fast and whether consumed at 6 a.m. or 11 a.m., it’s always been an important meal in the U.S. Last year Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions rounding out the average morning, reports The NPD Group. And, the future of breakfast looks rosy too with forecast growth of breakfast foods that meet consumers’ primary needs of function, convenience, and enjoyment, according to NPD’s recently released Future of Morning study, which illustrates how morning foods are changing today and into the future.
“While breakfast as an institution is deeply rooted, the what, how, and why surrounding our food and beverage choices and...
NPD Group: Holiday Cheer Spurred Transaction Gains for Quick Service Restaurants in December
Quick service restaurant (QSR) chains, which represent the bulk of industry transactions, had four consecutive weeks of transaction increases in the retail month of December (December 2 through January 5) and were the primary contributor to the total industry gains in the month, reports The NPD Group. Casual dining chains, on the other hand, began the month stable but saw transaction declines in the last three weeks of the month. Midscale/family dining chains, despite a drop in the last week, finished the month flat, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and...
NPD Group: Most U.S. Consumers Read the Nutrition Facts Label
Food companies with annual sales of at least $10 million began following the federal government’s updated nutrition facts labeling rules on January 1. Since the majority of consumers, nearly 90%, do read the labels, it’s an important information source for them, reports The NPD Group.
The top two items consumers look for on the labels are sugars and calories, both of which had an update with the new labeling rules. Fifty-seven percent of consumers who read nutrition facts labels look for sugars, and 45% of adults say they look at the nutrition facts label to find information on calories, according to NPD’s Health Aspirations and Behavioral Tracking Service. On the new label, calories are...
NPD Group: Thanksgiving Week is Synonymous with Food but Not with Restaurant Transactions
Restaurant transactions for Thanksgiving week, the week ending December 1, were down 7% compared to same week last year (Thanksgiving was a week earlier in 2018), reports The NPD Group. Restaurant transactions declined by 8% for both the casual dining and quick service restaurant segments during Thanksgiving week, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale, and casual dining chains.
Midscale/family dining restaurants, which offer sit down breakfasts, pies, and other desserts, realized an 18% increase in transactions during Thanksgiving week compared to same period year ago. Restaurant transactions for...
NPD Group: Growth in Mobile Holiday Shopping Benefits Stores
Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group. Smaller mobile screens have been taking on more of the shopping workload in recent years, growing from just 19% two years ago, and this can be a positive thing for physical retail doors.
“The consumer’s adoption of mobile shopping can lead them to the store, where most impulse spending takes place,” said Marshal Cohen, chief industry advisor, The NPD Group. “This further demonstrates the importance of a seamless retail approach in keeping up with...
NPD Group Releases Report on Eating Patterns in America
A burger has held the crown as the top food ordered at U.S. restaurants for decades, but this year that burger may well be a plant-based burger, according to this year’s edition of The NPD Group’s Eating Patterns in America, which is an annual compilation of the company’s daily tracking of U.S. consumption behavior. U.S. consumers may appear to be creatures of habit in their eating patterns but the foods they eat today have a modern twist that is influenced by a host of factors like ethnicity, age/generational group, and health/social consciousness.
“For 34 years The NPD Group has been tracking eating patterns in America and from a topline view many of the same foods are being consumed today as they were...
Plant-Based Foods: Will They Stay or Will They Go?
The rapid growth of plant-based foods at retail and on restaurant menus has many in the food and foodservice industries questioning if the interest in plant-based food is a passing fad or a long-term trend. A new study by The NPD Group addresses this question and finds that the answer depends on the consumer and their reasons for consuming plant-based foods in the first place.
Millennials, born 1981-1996, are the top consumers of plant-based meat alternatives, finds the NPD study, The Future of Plant-based Snapshot. This generational group has adopted plant-based meat alternatives as a way to indulge sensibly while addressing their long-term health goals and animal treatment concerns. Gen Xers, born 1965-1980, are also a core consumer group of plant-based meat alternatives, and...
Post-Summer Back to the Grind Kept U.S. Restaurant Transactions Flat in September
The post-summer back to business and school as usual kept U.S. restaurant transactions flat in September compared to year ago, reports The NPD Group. The month started out with transactions up but flattened as the month went on, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale, and casual dining chains.
Transactions at quick service restaurant (QSR) chains, which represent the bulk of industry transactions, were flat in September compared to year ago. While the full service segments of casual dining and...
NPD Group: Consumers Consider the Environment when Making Food and Beverage Decisions
Sustainability, which by definition is the avoidance of the depletion of natural resources in order to maintain an ecological balance, is a much talked about topic today and is used in a broader sense to mean environmental consciousness or earth-friendly. In the food and beverage and foodservice sectors, many grocers, food manufacturers, and restaurant operators are initiating sustainability efforts as socially responsible corporate citizens and to support consumer interests. Nine percent of adults consider the environment as a top factor when making food and beverage purchase decisions, and it’s young adults, ages 18-44 years old, who are most likely to feel this way, finds The NPD Group.
When making food and beverage purchase decisions based on the environment, packaging is most visible to consumers. One in ten U.S. adults, or roughly 20 million consumers, said that they have switched to a different food or beverage brand because...
NPD Group: U.S. Restaurant Cash Registers Rang More in August
Amidst a chicken sandwich war, taking advantage of the last remaining days of summer vacation, and the want of having someone else do the cooking, consumers made more purchases at U.S. restaurants in August than they did the year before, reports The NPD Group. Quick service restaurants (QSRs) were the primary beneficiaries of this consumer demand with same-store dollars up by 4.4 percent.
Restaurant transactions were positive for QSR chains throughout the month of August, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale chains, and casual dining chains. The full service segment of casual and midscale/family chains continued to be soft compared to...
Total U.S. Restaurant Visits in July Held Steady While Consumer Spending Increases
U.S. consumers visited restaurants this July at the same pace they did last July and consumer spending was up three percent compared to year ago, reports The NPD Group. Total U.S. traffic volume for commercial restaurants in the year ending June was 61 billion visits.
Industry bright spots this summer include quick service restaurant traffic gains and continued visit growth to fast casual restaurants, although increases are not as strong as in previous years, according to NPD’s ongoing foodservice market research. Digital orders, which include internet/mobile app and text message orders for carry out and delivery, are growing rapidly but still represent a small amount of traffic share. On premise dining is also realizing visit gains this summer.
NPD’s SalesTrack® Weekly, which is a national weekly same-store sales pulse of 60 participating brands representing over 113,000 QSR and full service locations, showed...
U.S. Consumers’ Desire to Use Food as Medicine is Evidenced by Emerging Superfoods
While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices.
Younger adults, ages 18-24, are particularly interested in using foods to improve their health. Last year young adults chose foods and beverages with healthy profiles for 19 percent of their meals and in-between snacks. For example, nine percent of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45 percent more likely to...
Quick Service Burger Buyers Mix it Up Between Plant-Based and Beef
Plant-based burgers are increasingly finding their way on to quick service restaurants (QSRs) menu boards and customers are responding. There were 228 million servings of plant-based burgers ordered at QSRs in the year ending May, up 10 percent from a year ago, reports The NPD Group. With all of the buzz surrounding the popularity of plant-based burgers some are wondering if veggie burgers are closing in on beef burgers or if the growth of plant-based burgers corresponds to an increase in vegetarianism or veganism. Here are some answers.
Beef burgers are still by far the most popular burger ordered at QSRs. There were 6.4 billion beef burgers ordered at QSRs in the year ending May 2019, and although growth is flat compared to year ago, beef burgers are still...
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