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Fast Food Ranked in Top 40% of All Industries in MBLM's Brand Intimacy Study
The fast food industry ranked sixth out of the 15 industries studied in MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotion. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Chick-fil-A rose to the #1 spot in fast food followed by Dunkin'. Starbucks dropped to third after ranking first for the previous two years. The top 10 for the industry was rounded out by: McDonald's, Taco Bell, Subway, Wendy's, Burger King, Chipotle and KFC.
Chick-Fil-A also ranked 10th in the overall industry. In addition to performing well in MBLM's study, the brand increased its revenue at a 15% annual rate from 2010 to 2018, while the industry as a whole only grew by 3.4%.1 In 2018, Chick-fil-A also reported more than $10 billion in revenue, its 51st consecutive year of sales growth.2 This correlates to the study findings, which revealed that...
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