Lightlife Expands Distribution at Walmart, Adds Plant-Based Burgers, Breakfast Links and Patties

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, announced today that its Lightlife Plant-Based Burger, Plant-Based Breakfast Links and Plant-Based Breakfast Patties are now available at select Walmart locations nationwide. The plant-based breakfast items will be sold in the refrigerated breakfast meat section, the first time the retailer will offer a plant-based option in this area of the store, and the Lightlife Plant-Based Burger will be available in the frozen aisle...

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

Lightlife®, owned by Greenleaf Foods, SPC, today unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple.

“At Lightlife, we believe that eating delicious, clean food and keeping..."

Lightlife and Pizza Pizza Partner to Add Plant-Based Chicken to the Menu

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast announced a partnership with Canadian pizza chain and quick-serve restaurant leader, Pizza Pizza. Available now, Pizza Pizza is expanding its plant-based menu offerings by adding plant-based chicken items for the first time, including a Lightlife Plant-Based Chick’n Sandwich and Plant-Based Chick’n Bites.

“Lightlife is excited to partner with Pizza Pizza to offer consumers something they can enjoy without compromise: a delicious and satisfying breaded plant-based chicken made with simple ingredients they can feel good about,” said Dan Curtin, President of Greenleaf Foods, SPC.

For over 50 years, Pizza Pizza has been serving Canadians using...

Lightlife and Field Roast Team Up with Boston Pizza to Offer Plant-based Options 

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, and Boston Pizza, a casual dining restaurant in Canada, together are kicking off the outdoor dining season with two new menu items made with plant-based protein. Available now through Labor Day, the restaurant will offer a Lightlife Plant-Based Burger and a pizza featuring Field Roast Plant-Based Italian Sausage Crumbles.

We believe people should have great-tasting plant-based options whether they’re cooking at home or eating out,” said Dan Curtin, President of Greenleaf Foods. “Boston Pizza is celebrated for...