Lightlife Expands Distribution at Walmart, Adds Plant-Based Burgers, Breakfast Links and Patties

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, announced today that its Lightlife Plant-Based Burger, Plant-Based Breakfast Links and Plant-Based Breakfast Patties are now available at select Walmart locations nationwide. The plant-based breakfast items will be sold in the refrigerated breakfast meat section, the first time the retailer will offer a plant-based option in this area of the store, and the Lightlife Plant-Based Burger will be available in the frozen aisle...

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

Lightlife®, owned by Greenleaf Foods, SPC, today unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple.

“At Lightlife, we believe that eating delicious, clean food and keeping..."

Lightlife and Pizza Pizza Partner to Add Plant-Based Chicken to the Menu

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast announced a partnership with Canadian pizza chain and quick-serve restaurant leader, Pizza Pizza. Available now, Pizza Pizza is expanding its plant-based menu offerings by adding plant-based chicken items for the first time, including a Lightlife Plant-Based Chick’n Sandwich and Plant-Based Chick’n Bites.

“Lightlife is excited to partner with Pizza Pizza to offer consumers something they can enjoy without compromise: a delicious and satisfying breaded plant-based chicken made with simple ingredients they can feel good about,” said Dan Curtin, President of Greenleaf Foods, SPC.

For over 50 years, Pizza Pizza has been serving Canadians using...

Lightlife and Field Roast Team Up with Boston Pizza to Offer Plant-based Options 

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, and Boston Pizza, a casual dining restaurant in Canada, together are kicking off the outdoor dining season with two new menu items made with plant-based protein. Available now through Labor Day, the restaurant will offer a Lightlife Plant-Based Burger and a pizza featuring Field Roast Plant-Based Italian Sausage Crumbles.

We believe people should have great-tasting plant-based options whether they’re cooking at home or eating out,” said Dan Curtin, President of Greenleaf Foods. “Boston Pizza is celebrated for...

Lightlife Introduces Two New Fresh Plant-based Chicken Products

Lightlife, owned by Greenleaf Foods, SPC, announced two first-of-its-kind plant-based products: Plant-Based Chicken Tenders and Plant-Based Chicken Fillets. These items are fresh, breaded plant-based chicken products that are available in the market.

“Lightlife is relentless in our pursuit of plant-based perfection,” said Jitendra Sagili, Chief R&D and Food Technology Officer at Greenleaf Foods. “Breakthrough innovation in plant-based chicken that offers the texture, color and breading consumers expect is challenging, but I’m proud of how these products deliver against consumer expectations. They are truly the most chicken-like products in the plant-based category today.”

The new items will begin rolling onto shelves at Sprouts Farmers Market locations this month, with...

Lightlife Transforms Plant-Based Portfolio

Lightlife, owned by Greenleaf Foods, SPC, has transformed its portfolio of products to meet high consumer demand for plant-based food that’s made with simple, recognizable ingredients. In just over one year, the brand has heavily invested to completely overhaul 19 of its plant-based products, removing ingredients like carrageenan, eggs, and maltodextrin.

Notably, Lightlife removed carrageenan from its Smart Dogs, which is America’s #1 selling plant-based hot dog. In the final round of consumer tests, adults and kids overwhelmingly preferred the flavors, texture, and overall experience of the new Smart Dog when compared to...

Greenleaf Foods Expands Field Roast and Lightlife Plant-Based Products at Whole Foods Market Stores

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that it is significantly expanding its distribution at Whole Foods Market stores to meet increasing consumer demand for plant-based protein. Whole Foods Market will be the first retailer to sell the Field Roast Signature Stadium Dog and will expand its Lightlife offerings to include Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide.

“Whole Foods is known for its commitment to quality, wellness and sustainability, which closely aligns with our portfolio, so we’re incredibly excited and proud to...

Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...