JUST Egg to Debut at Select Retailers in Canada this Fall

Eat Just, Inc., announced that its award-winning plant-based egg will be coming to Whole Foods Market and select Walmart stores in Canada this fall. Canada is one of the most requested markets for the product, which has been a breakout success in retail and foodservice channels in the United States since its nationwide launch last year.

The newly released fluffy, folded format, will be marketed as JUST Plant Egg in Canada. It will be sold as a box of four in the frozen aisle at Whole Foods Market in Toronto, Vancouver, Victoria and Ottawa, and at more than 100 Walmart stores coast-to-coast. Additional on-shelf details will be announced at a later date.

In the U.S., sales of the toaster-ready product have surged since April, and it is now the #1 frozen breakfast entrée by velocity in the Natural Channel, according to...

COVID-19 Impact on Alternative Protein Industry

The on-going COVID-19 pandemic is re-shaping everything from the global economies to product categories, pricing, and stock availability to consumer behavior.

The pandemic has also placed the spotlight on meat supply and food security globally. The spotlight on meat supply has been evident in both developed and emerging markets amidst disruptions to supply chains and panic buying and stockpiling, following announcements of lockdowns and social distancing measures...

JUST Announces Partnership with Post Holdings’ Michael Foods

JUST and Michael Foods, a subsidiary of Post Holdings and one of the largest processors of value-added eggs in the world, announced a groundbreaking new partnership to bring the top-selling, plant-based JUST Egg to millions more consumers in the United States.

Under the arrangement, Michael Foods will be the exclusive manufacturer, supplier and distributor of JUST Egg to foodservice and food ingredient customers who are already familiar with their industry-leading egg brands such as Papetti’s, Abbotsford Farms and Davidson’s Safest Choice and are in search of a unique, plant-based egg product.

For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers. This partnership adds...

JUST and Emsland Group Partner to Scale Plant-Based JUST Egg

JUST announced a partnership to expand its protein processing capacity with Emsland Group, a worldwide leader in manufacturing raw materials from vegetables. This partnership will provide the scale needed to meet increasing global demand for the plant-based product marketed as JUST Egg in the United States.

Headquartered in Emlichheim, Germany, Emsland Group has manufactured innovative pea and potato products that are essential elements in a wide range of food applications since 1928. Partnering with JUST to process mung bean protein, the key ingredient in JUST Egg, is a first for the venerable farmer cooperative and will help...

JUST Expands Partnerships Globally, Raises Capital & Adds Former Coca-Cola Executive

JUST announced a host of partnerships to manufacture and distribute its JUST Egg across North America, Latin America, Europe, and East Asia. This global infrastructure, which includes millions of additional points of potential distribution and access to production facilities on multiple continents, will provide the scale needed to meet the increasing worldwide demand for the product.

Included in this partnership announcement are South Korea’s food company, SPC Samlip; one of Southeast Asia’s largest food companies, Betagro Group; bakery company, Grupo Bimbo; one of Latin America’s largest edible oil and fat producers, Alianza Team; and local delivery platform, Delivery Hero. This infrastructure builds on a previously announced manufacturing and distribution partnership with...

JUST and Sodexo Partner on Breakfast

JUST announced a partnership with Sodexo, a global food services and facilities management leader, to bring the award-winning, top-selling JUST Egg to Sodexo’s higher education, healthcare and corporate sites across the United States.

Crafted by a team of Michelin starred chefs, the plant-based JUST Egg’s key ingredient is protein from the mung bean, a dietary staple in Asia for thousands of years.

Through this partnership, JUST joins Sodexo’s commitment to sourcing responsibly, encouraging plant-based meals and reducing food waste as part of Sodexo’s Better Tomorrow 2025 strategy to...