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PathProven from Performance Food Group Providing First-Ever DNA Trace Back System from Farm to Plate in North America
Nearly 93 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency, according to a 2017 Label Insights study from the Food Marketing Institute. The survey also revealed 74 percent of consumers would switch from the brands they usually buy to ones that provide more in-depth product information beyond the physical packaging. In Europe, the fresh meat industry has been moving toward this goal for twenty years. In the U.S., Performance Food Group Company (PFG) has been working with European technology innovator, IdentiGEN, for 10 years to align supply chains, building the first complete DNA Trace Back System to the farm. PFG has connected the information loop to provide greater accountability, improve sustainability, ensure quality, and...
Tyson Fresh Meats and IdentiGEN Collaborate to Trace Beef Using DNA Technology
Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, Inc. (NYSE: TSN), is collaborating with IdentiGEN to use DNA technology to trace beef back to the individual animal of origin. IdentiGEN’s signature DNA TraceBack® system will be a key tool to trace the cattle raised for Tyson’s Open Prairie® Natural Angus Beef.
A DNA sample from cattle entering the Open Prairie program will be used to trace the origin of individual cuts of beef as they move through the supply chain. The DNA TraceBack process is intended to assure customers that the Open Prairie beef products they buy were sourced from ranches where the cattle were raised to meet specific requirements, such as no antibiotics ever and no added hormones.
“This is about meeting growing demand for more transparency about how food is produced,” said Kent Harrison, vice president of marketing and premium programs at Tyson Fresh Meats. “Through DNA TraceBack, we’re providing ...
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