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Ready or Not, Here Comes the 2019 Holiday Shopping Season
Changing Consumer Attitudes Could Change the Game for Retail, Reports NPD
Consumers are split in their attitudes about holiday shopping. According to the 2019 Holiday Purchase Intentions Survey from The NPD Group, most consumers in the U.S. are looking forward to this holiday season, and see the holidays as a break from everything happening in the world – half even say going out shopping puts them in the holiday spirit. But almost half of consumers that said they would rather plan an outing with family or friends than exchange gifts – more than last year. More consumers also said they think preparing for the holidays may not be worth all of the work entailed.
“There is more of a divide in consumer sentiment heading into this holiday season than we have seen in years,” said Marshal Cohen, chief industry advisor, The NPD Group. “There are fewer consumers planning on doing what they did last year, which means retail needs to be prepared to think differently as well...
This Week in Retail: Countdown to Christmas
It’s the final shopping week before Christmas—only four days left to procure last minute gifts and the vast amount of food needed to stock the fridge for visiting guests and holiday meals.
In a last minute shake up before the holiday, pork has taken over the top spot among protein ads this week with 26.5 percent! In second place is beef with 24.1 percent of total protein ad volume, followed by seafood with 23.8 percent. Chicken has fallen back to 11.2 percent, compared to 19 the previous week. Turkey features are up to 8.6 percent from just 3.2 percent last week.
Hams make up the largest portion of pork features this week, claiming 38.1 percent. Ad prices for hams are lower overall compared to a year ago, averaging $1.77 per pound. That’s nearly...
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