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Field Roast Signature Stadium Dog Becomes First Official Plant-Based Dodger Dog of the LA Dodgers

Greenleaf Foods, SPC, owner of leading plant-based brand Field Roast™ ("Field Roast"), announced a multi-year partnership with the Los Angeles Dodgers to feature the new, groundbreaking Field Roast Signature Stadium Dog as the Official Plant-Based Dodger Dog.

The Field Roast Signature Stadium Dog is the first plant-based hot dog to be recognized by the LA Dodgers with this designation. Fans can purchase and enjoy the Plant-Based Dodger Dog at select concession stands and in the suites at Dodger Stadium. The Plant-Based Dodger Dog will feature...

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Jun 4 8:26 AM, General News



Lightlife Introduces Two New Fresh Plant-based Chicken Products

Lightlife, owned by Greenleaf Foods, SPC, announced two first-of-its-kind plant-based products: Plant-Based Chicken Tenders and Plant-Based Chicken Fillets. These items are fresh, breaded plant-based chicken products that are available in the market.

“Lightlife is relentless in our pursuit of plant-based perfection,” said Jitendra Sagili, Chief R&D and Food Technology Officer at Greenleaf Foods. “Breakthrough innovation in plant-based chicken that offers the texture, color and breading consumers expect is challenging, but I’m proud of how these products deliver against consumer expectations. They are truly the most chicken-like products in the plant-based category today.”

The new items will begin rolling onto shelves at Sprouts Farmers Market locations this month, with...

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May 19 8:26 AM, General News


Lightlife Transforms Plant-Based Portfolio

Lightlife, owned by Greenleaf Foods, SPC, has transformed its portfolio of products to meet high consumer demand for plant-based food that’s made with simple, recognizable ingredients. In just over one year, the brand has heavily invested to completely overhaul 19 of its plant-based products, removing ingredients like carrageenan, eggs, and maltodextrin.

Notably, Lightlife removed carrageenan from its Smart Dogs, which is America’s #1 selling plant-based hot dog. In the final round of consumer tests, adults and kids overwhelmingly preferred the flavors, texture, and overall experience of the new Smart Dog when compared to...

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May 6 8:27 AM, General News


Greenleaf Foods Expands Field Roast and Lightlife Plant-Based Products at Whole Foods Market Stores

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that it is significantly expanding its distribution at Whole Foods Market stores to meet increasing consumer demand for plant-based protein. Whole Foods Market will be the first retailer to sell the Field Roast Signature Stadium Dog and will expand its Lightlife offerings to include Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide.

“Whole Foods is known for its commitment to quality, wellness and sustainability, which closely aligns with our portfolio, so we’re incredibly excited and proud to...

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Apr 7 8:23 AM, General News


Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

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Apr 7 8:22 AM, Urner Barry


Field Roast and Roy Choi Bring First-Ever Plant-Based Kogi Dog to Los Angeles

Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”) and renowned Chef Roy Choi, co-host of The Chef Show and co-founder of the world-famous Kogi BBQ Truck, are teaming up to bring food lovers throughout Los Angeles a flavorful plant-based hot dog experience.

Starting today and available only via Los Angeles and Orange County-based Kogi BBQ food trucks through September, the Kogi Plant-Based Dog (aka ‘The Home Run’) features the new Field Roast Signature Stadium Dog—the first plant-based hot dog that is double smoked using maple hard wood chips—topped with...

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Mar 24 8:25 AM, General News


Field Roast Introduces Plant-Based Hot Dog

Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co (“Field Roast”), is bringing a new level of flavor exploration to the plant-based hot dog category with the launch of its Field Roast Signature Stadium Dog, a plant-based premium hot dog that is naturally smoked. It is the first plant-based hot dog to be made from pea protein, rather than soy, and will be the first plant-based hot dog to be sold alongside traditional beef dogs when it becomes available in retail stores this spring.

Starting today, hot dog lovers can get a first taste of the Field Roast Signature Stadium Dog at select Wienerschnitzels, the world’s largest hot dog chain. The Field Roast Plant-Based Dog will appear on menus as...

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Feb 1 10:06 AM, General News


Maple Leaf Foods Announces Near-Term Plan to Expand Its Plant Protein Capacity

Maple Leaf Foods announced that its wholly-owned subsidiary, Greenleaf Foods, SPC, a leader in plant protein products, is advancing plans to increase tempeh production capacity through the acquisition and planned build-out of a food processing plant in Indianapolis, Indiana (the "Project").

Driven by growing demand for its Lightlife® tempeh products, phase 1 of the Project involves the acquisition of a 118,000 square foot plant in Indianapolis which is expected to close in early April, and the installation of tempeh production equipment with initial capacity of approximately...

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Jan 11 9:50 AM, General News


Lightlife Strengthens Walmart Partnership by Expanding Tempeh to 3,500 Stores 

Greenleaf Foods, SPC announced a significant retail expansion of its Lightlife brand Tempeh—a versatile, high-protein, naturally-fermented food that appeals to plant-based and meat eaters alike. Lightlife Tempeh is now available in more than 3,500 Walmart locations nationwide—a more than ten-fold growth from its previous 300 stores—bringing the product’s retail distribution to over 18,500 retail locations. Lightlife is the market leader in tempeh, having grown at a rate of 44% in 2020 alone.

“Lightlife Tempeh accounted for about 80% of total U.S. tempeh dollar sales so far this year,” said Dan Curtin, president of Greenleaf Foods, SPC. “We are excited to grow our partnership with...

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Nov 19 8:21 AM, General News


Performance Foodservice Launches Proprietary Line of Plant-based Protein Products

Performance Foodservice, a division of Performance Food Group Company, announced the launch of its Green Origin brand, a proprietary line of plant-based protein products. Made from simple ingredients, the Green Origin portfolio includes plant-based burgers, grinds, breakfast sausages, and nuggets. Green Origin products are made exclusively by Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast. With this launch, Performance Foodservice will have one of the largest plant-based Exclusive Brand portfolios in the industry.

“We’re well past the point of plant-based eating as a niche trend,” said Fred Sanelli, senior vice president of marketing and sales at Performance Foodservice. “It has become a significant and growing segment in...

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Nov 17 8:28 AM, General News


Impossible Foods and Beyond Meat Respond to Lightlife's 'Clean Break' Campaign

Lightlife, owned by Greenleaf Foods, announced earlier this week that it is making a 'clean break' from the competition. As the plant-based meat category is surging, with sales up 91% in the past year, there is rising concern among consumers about the ingredients in their food. This revelation inspired Lightlife to create a campaign to ensure consumers know exactly what they are eating.

“At Lightlife, we understand the factors that are driving the recent rise in plant-based protein sales,” said Dan Curtin, President of Lightlife Foods. “Because we care so much about leading the future of this important category and...

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Aug 27 11:42 AM, Urner Barry


Lightlife Announces 'Clean Break' Campaign

Lightlife, owned by Greenleaf Foods, SPC, is making a clean break from its competition. The plant-based meat category is surging, with sales up 91% in the past year. Growing demand and research showing rising concern among consumers about the ingredients in their food have inspired Lightlife to ensure people know exactly what they’re eating.

Earlier this year, Lightlife announced changes to its product portfolio, including reformulating its...

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Aug 25 9:33 AM, General News


Lightlife Launches Plant-Based Burger at All Harvey’s Restaurants Across Canada

Lightlife, owned by Greenleaf Foods, launched its reinvented Lightlife Burger at more than 250 Harvey’s locations across Canada. The new Plant-Based Burger recipe includes only simple ingredients like pea protein, coconut oil and garlic powder, and has 17 grams of protein and only five grams of saturated fat.

“Our partnership with Harvey’s reflects our shared food philosophy that embraces balance and eating fresh ingredients. We’re excited for new and loyal plant-based consumers alike to taste the difference in our reinvented Plant-Based Burger that’s made-to-order and...

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Jul 21 8:27 AM, General News




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