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Lightlife Reinvents Plant-Based Protein Line with Simpler Ingredients and New Look

Lightlife, owned by Greenleaf Foods, SPC, announced sweeping changes to its product portfolio to deliver the cleanest ingredient labels in the plant-based meat category. Driven by growing consumer demand for products with ingredients they understand, Lightlife is making it easier for consumers to make healthier food choices by offering plant-based meat products made only with simple, recognizable ingredients, like pea protein, brown rice, dried red bell pepper, and beet and cherry powders.

To define its new brand and business strategy, Lightlife conducted a comprehensive research study, connecting with more than 11,500 consumers to better understand their values and expectations from plant-based protein. The study uncovered five unique demand spaces that define specific consumer needs for...

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May 28 8:14 AM, General News



Field Roast Expands Frozen Portfolio with Plant-Based Nuggets

Field Roast Grain Meat Co, owned by Greenleaf Foods, has added Plant-Based Nuggets to its portfolio of frozen plant-based appetizers and entrees. The crispy, bite-size nuggets feature a bold, inspiring taste and expand the brand’s frozen portfolio that also includes Fruffalo Wings and Miniature Corn Dogs.

“Remember the joy that a chicken nugget could bring you as a kid?,” said Dan Curtin, president of Greenleaf Foods. “We’re bringing that back with an absolutely delicious plant-based nugget...

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May 22 8:14 AM, General News


Lightlife and Field Roast Bring More to the Table with New Plant Based Breakfast Sausages

Greenleaf Foods is transforming the growing breakfast category with a nationwide retail launch of three plant-based breakfast sausage products from its Lightlife and Field Roast Grain Meat Co brands. The new, innovative products were created to continue the brands’ common goal: to pioneer the plant-based category by putting plants at the center of the plate.

“Breakfast is an important part of the day, and until now, there has not been many plant-based protein options available,” said Dan Curtin, president of Greenleaf Foods, SPC. “We’re reinvigorating the plant-based breakfast space with new delicious items from Lightlife and Field Roast.”

Lightlife is introducing Plant-Based Breakfast Sausage Links and Plant-Based Sausage Patties that offer...

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Mar 2 8:25 AM, General News


KFC Canada Introduces Plant-Based Chicken 

KFC Canada announced its latest innovation, KFC Plant-Based Fried Chicken. With the desire to share the Colonel's legendary finger lickin' good taste with every Canadian, KFC Canada partnered with Lightlife, a leading plant-based protein brand, to create a signature Plant-Based Fried Chicken Sandwich and Popcorn Chicken.

KFC Canada's Plant-Based Fried Chicken will make its debut during a limited, one-restaurant, one-day test on Wednesday, November 27 in Mississauga, Ontario. KFC fans looking to try the new plant-based options are invited to visit KFC at 6055 Creditview Road in Mississauga, Ontario between the hours of 10:30am to 11:00pm, or while supplies last.

"We believe the Colonel's famous finger lickin' good taste should have no boundaries," said Sam Redman, Chief Marketing Officer, KFC Canada. "So we've created...

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Nov 27 11:45 AM, General News


Greenleaf Foods, SPC Names Foodservice Veteran Ken Komejan Vice President of Foodservice

Plant-based protein leader Greenleaf Foods, SPC, announced that veteran foodservice executive Ken Komejan has joined the company as Vice President of Foodservice. Komejan will lead the Greenleaf Foods, SPC foodservice business—for the company’s two category-leading brands, Lightlife (“Lightlife”) and Field Roast Grain Meat Co. (“Field Roast”)—across North America, defining a strategic vision to accelerate growth and market leadership in the plant-based protein market.

Under Komejan’s leadership, Greenleaf Foods, SPC, will solidify its commitment to the fast-growing foodservice channel and expand its position in the highly-competitive demand space with Lightlife and Field Roast.

“The addition of Ken to the Greenleaf team solidifies our commitment to serving foodservice customers with...

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Sep 24 8:46 AM, General News


Greenleaf Foods, SPC, Names Adam Grogan Chief Operating Officer

Plant-based protein leader Greenleaf Foods, SPC, today named Adam Grogan Chief Operating Officer effective September 9, 2019. Grogan currently serves as Senior Vice President of Marketing, Innovation, Research and Development at Greenleaf's Toronto-based parent company Maple Leaf Foods, Inc. (TSX: MFI) where he has distinguished himself as an expert brand marketer, innovator and scaled operational leader.

The appointment comes at a time when Greenleaf Foods, SPC, is focused on growing its plant-based protein business and building North America's largest plant-based protein facility in Shelbyville, Indiana, to meet demand for its innovative products.

"Adam brings tremendous commercial expertise, strong operational experience and leadership to this new role. And, his technological knowledge and capabilities will be invaluable to Greenleaf at this critical juncture in our rapidly growing business," said Dan Curtin, President of Greenleaf Foods, SPC. "Adam's passion and ability to deliver breakthrough innovation and...

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Aug 28 9:04 AM, General News




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