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Booster Juice Partners with Field Roast™ to Offer Plant-Based Protein for the First Time

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® (“Lightlife”) and Field Roast™ (“Field Roast”), announced today it is teaming up with Booster Juice, Canada’s largest juice and smoothie chain, to bring plant-based protein to its permanent menu for the first time. Starting March 1, Booster Juice’s 410 locations across Canada will offer two new sandwiches featuring Field Roast Italian Garlic & Fennel Plant-Based Sausage.

“We’re thrilled to partner with Booster Juice to offer their customers a delicious..."

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Feb 28 8:52 AM, General News



Adam Grogan, New President of Maple Leaf Foods Inc.'s Plant-Based Protein Subsidiary Greenleaf Foods

Maple Leaf Foods Inc., a leading North American producer of high-quality, sustainable protein, announced today that Adam Grogan will assume the role of President of its wholly-owned subsidiary, Greenleaf Foods, SPC ("Greenleaf"), effective January 31, 2022.

Mr. Grogan has been a key contributor within the Maple Leaf Foods organization for over twenty years, holding a number of critical positions, including being the company's Senior Vice President of Marketing, Innovation, Research and Development before transitioning to Chief Operating Officer of Greenleaf in...

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Jan 7 8:17 AM, General News


Lightlife Expands Distribution at Walmart, Adds Plant-Based Burgers, Breakfast Links and Patties

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, announced today that its Lightlife Plant-Based Burger, Plant-Based Breakfast Links and Plant-Based Breakfast Patties are now available at select Walmart locations nationwide. The plant-based breakfast items will be sold in the refrigerated breakfast meat section, the first time the retailer will offer a plant-based option in this area of the store, and the Lightlife Plant-Based Burger will be available in the frozen aisle...

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Oct 15 8:00 AM, General News


Greenleaf Foods Inks Deal with Whole Foods Market to Become Exclusive Plant-Based Chicken Provider 

Greenleaf Foods, SPC, owner of Lightlife® and Field Roast™, is now the exclusive un-breaded, plant-based chicken provider for all Whole Foods Market prepared foods departments across North America. Whole Foods Market will be the first national retailer to offer Lightlife’s newest plant-based chicken product—an un-breaded, whole-muscle, plant-based chicken made from pea protein that’s versatile for a variety of recipes—at over 500 prepared foods departments in the United States and Canada...

 

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Oct 8 7:55 AM, General News


Lightlife and Pizza Pizza Partner to Add Plant-Based Chicken to the Menu

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast announced a partnership with Canadian pizza chain and quick-serve restaurant leader, Pizza Pizza. Available now, Pizza Pizza is expanding its plant-based menu offerings by adding plant-based chicken items for the first time, including a Lightlife Plant-Based Chick’n Sandwich and Plant-Based Chick’n Bites.

“Lightlife is excited to partner with Pizza Pizza to offer consumers something they can enjoy without compromise: a delicious and satisfying breaded plant-based chicken made with simple ingredients they can feel good about,” said Dan Curtin, President of Greenleaf Foods, SPC.

For over 50 years, Pizza Pizza has been serving Canadians using...

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Aug 26 8:27 AM, General News


Field Roast Expands Club Store Distribution with Plant-Based Chicken Nugget Debut at Costco

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that its Field Roast Plant-Based Nuggets are now available at more than 50 Costco locations in the Los Angeles region, marking the first time the product will be sold at any Costco store in the United States.

“We’re excited about Field Roast’s continued growth with Costco and the opportunity to make delicious plant-based food more accessible to home chefs everywhere,” said Dan Curtin, President of Greenleaf Foods, SPC. “The Field Roast Plant-Based Nugget is the only plant-based chicken nugget alternative available at Costco LA.”

Field Roast first introduced its Plant-Based Nuggets to conventional retailers in January 2020 and has since...

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Jul 21 8:16 AM, General News


Little Caesars to Offer Plant-based Pepperoni 

Little Caesars is launching the Planteroni Pizza, made with the new Field Roast Plant-Based Pepperoni, to many of its stores across the United States.

The new pizza option will be available at Little Caesars locations in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain’s hometown of Detroit. Customers can choose from a regular Planteroni™ Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni™ Pizza and half cheesy breadsticks for $8, or add Field Roast™ Plant-Based Pepperoni as a topping on any custom pizza...

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Jul 14 8:20 AM, General News


Lightlife and Field Roast Team Up with Boston Pizza to Offer Plant-based Options 

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, and Boston Pizza, a casual dining restaurant in Canada, together are kicking off the outdoor dining season with two new menu items made with plant-based protein. Available now through Labor Day, the restaurant will offer a Lightlife Plant-Based Burger and a pizza featuring Field Roast Plant-Based Italian Sausage Crumbles.

We believe people should have great-tasting plant-based options whether they’re cooking at home or eating out,” said Dan Curtin, President of Greenleaf Foods. “Boston Pizza is celebrated for...

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Jun 23 8:26 AM, General News


Field Roast Signature Stadium Dog Becomes First Official Plant-Based Dodger Dog of the LA Dodgers

Greenleaf Foods, SPC, owner of leading plant-based brand Field Roast™ ("Field Roast"), announced a multi-year partnership with the Los Angeles Dodgers to feature the new, groundbreaking Field Roast Signature Stadium Dog as the Official Plant-Based Dodger Dog.

The Field Roast Signature Stadium Dog is the first plant-based hot dog to be recognized by the LA Dodgers with this designation. Fans can purchase and enjoy the Plant-Based Dodger Dog at select concession stands and in the suites at Dodger Stadium. The Plant-Based Dodger Dog will feature...

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Jun 4 8:26 AM, General News







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