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Lightlife Expands Distribution at Walmart, Adds Plant-Based Burgers, Breakfast Links and Patties

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, announced today that its Lightlife Plant-Based Burger, Plant-Based Breakfast Links and Plant-Based Breakfast Patties are now available at select Walmart locations nationwide. The plant-based breakfast items will be sold in the refrigerated breakfast meat section, the first time the retailer will offer a plant-based option in this area of the store, and the Lightlife Plant-Based Burger will be available in the frozen aisle...

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Oct 15 8:00 AM, General News



Greenleaf Foods Inks Deal with Whole Foods Market to Become Exclusive Plant-Based Chicken Provider 

Greenleaf Foods, SPC, owner of Lightlife® and Field Roast™, is now the exclusive un-breaded, plant-based chicken provider for all Whole Foods Market prepared foods departments across North America. Whole Foods Market will be the first national retailer to offer Lightlife’s newest plant-based chicken product—an un-breaded, whole-muscle, plant-based chicken made from pea protein that’s versatile for a variety of recipes—at over 500 prepared foods departments in the United States and Canada...

 

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Oct 8 7:55 AM, General News


Lightlife and Pizza Pizza Partner to Add Plant-Based Chicken to the Menu

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast announced a partnership with Canadian pizza chain and quick-serve restaurant leader, Pizza Pizza. Available now, Pizza Pizza is expanding its plant-based menu offerings by adding plant-based chicken items for the first time, including a Lightlife Plant-Based Chick’n Sandwich and Plant-Based Chick’n Bites.

“Lightlife is excited to partner with Pizza Pizza to offer consumers something they can enjoy without compromise: a delicious and satisfying breaded plant-based chicken made with simple ingredients they can feel good about,” said Dan Curtin, President of Greenleaf Foods, SPC.

For over 50 years, Pizza Pizza has been serving Canadians using...

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Aug 26 8:27 AM, General News


Field Roast Expands Club Store Distribution with Plant-Based Chicken Nugget Debut at Costco

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that its Field Roast Plant-Based Nuggets are now available at more than 50 Costco locations in the Los Angeles region, marking the first time the product will be sold at any Costco store in the United States.

“We’re excited about Field Roast’s continued growth with Costco and the opportunity to make delicious plant-based food more accessible to home chefs everywhere,” said Dan Curtin, President of Greenleaf Foods, SPC. “The Field Roast Plant-Based Nugget is the only plant-based chicken nugget alternative available at Costco LA.”

Field Roast first introduced its Plant-Based Nuggets to conventional retailers in January 2020 and has since...

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Jul 21 8:16 AM, General News


Little Caesars to Offer Plant-based Pepperoni 

Little Caesars is launching the Planteroni Pizza, made with the new Field Roast Plant-Based Pepperoni, to many of its stores across the United States.

The new pizza option will be available at Little Caesars locations in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain’s hometown of Detroit. Customers can choose from a regular Planteroni™ Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni™ Pizza and half cheesy breadsticks for $8, or add Field Roast™ Plant-Based Pepperoni as a topping on any custom pizza...

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Jul 14 8:20 AM, General News


Lightlife and Field Roast Team Up with Boston Pizza to Offer Plant-based Options 

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, and Boston Pizza, a casual dining restaurant in Canada, together are kicking off the outdoor dining season with two new menu items made with plant-based protein. Available now through Labor Day, the restaurant will offer a Lightlife Plant-Based Burger and a pizza featuring Field Roast Plant-Based Italian Sausage Crumbles.

We believe people should have great-tasting plant-based options whether they’re cooking at home or eating out,” said Dan Curtin, President of Greenleaf Foods. “Boston Pizza is celebrated for...

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Jun 23 8:26 AM, General News


Field Roast Signature Stadium Dog Becomes First Official Plant-Based Dodger Dog of the LA Dodgers

Greenleaf Foods, SPC, owner of leading plant-based brand Field Roast™ ("Field Roast"), announced a multi-year partnership with the Los Angeles Dodgers to feature the new, groundbreaking Field Roast Signature Stadium Dog as the Official Plant-Based Dodger Dog.

The Field Roast Signature Stadium Dog is the first plant-based hot dog to be recognized by the LA Dodgers with this designation. Fans can purchase and enjoy the Plant-Based Dodger Dog at select concession stands and in the suites at Dodger Stadium. The Plant-Based Dodger Dog will feature...

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Jun 4 8:26 AM, General News


Lightlife Introduces Two New Fresh Plant-based Chicken Products

Lightlife, owned by Greenleaf Foods, SPC, announced two first-of-its-kind plant-based products: Plant-Based Chicken Tenders and Plant-Based Chicken Fillets. These items are fresh, breaded plant-based chicken products that are available in the market.

“Lightlife is relentless in our pursuit of plant-based perfection,” said Jitendra Sagili, Chief R&D and Food Technology Officer at Greenleaf Foods. “Breakthrough innovation in plant-based chicken that offers the texture, color and breading consumers expect is challenging, but I’m proud of how these products deliver against consumer expectations. They are truly the most chicken-like products in the plant-based category today.”

The new items will begin rolling onto shelves at Sprouts Farmers Market locations this month, with...

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May 19 8:26 AM, General News


Lightlife Transforms Plant-Based Portfolio

Lightlife, owned by Greenleaf Foods, SPC, has transformed its portfolio of products to meet high consumer demand for plant-based food that’s made with simple, recognizable ingredients. In just over one year, the brand has heavily invested to completely overhaul 19 of its plant-based products, removing ingredients like carrageenan, eggs, and maltodextrin.

Notably, Lightlife removed carrageenan from its Smart Dogs, which is America’s #1 selling plant-based hot dog. In the final round of consumer tests, adults and kids overwhelmingly preferred the flavors, texture, and overall experience of the new Smart Dog when compared to...

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May 6 8:27 AM, General News


Greenleaf Foods Expands Field Roast and Lightlife Plant-Based Products at Whole Foods Market Stores

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that it is significantly expanding its distribution at Whole Foods Market stores to meet increasing consumer demand for plant-based protein. Whole Foods Market will be the first retailer to sell the Field Roast Signature Stadium Dog and will expand its Lightlife offerings to include Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide.

“Whole Foods is known for its commitment to quality, wellness and sustainability, which closely aligns with our portfolio, so we’re incredibly excited and proud to...

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Apr 7 8:23 AM, General News


Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

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Apr 7 8:22 AM, Urner Barry


Field Roast and Roy Choi Bring First-Ever Plant-Based Kogi Dog to Los Angeles

Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”) and renowned Chef Roy Choi, co-host of The Chef Show and co-founder of the world-famous Kogi BBQ Truck, are teaming up to bring food lovers throughout Los Angeles a flavorful plant-based hot dog experience.

Starting today and available only via Los Angeles and Orange County-based Kogi BBQ food trucks through September, the Kogi Plant-Based Dog (aka ‘The Home Run’) features the new Field Roast Signature Stadium Dog—the first plant-based hot dog that is double smoked using maple hard wood chips—topped with...

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Mar 24 8:25 AM, General News


Field Roast Introduces Plant-Based Hot Dog

Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co (“Field Roast”), is bringing a new level of flavor exploration to the plant-based hot dog category with the launch of its Field Roast Signature Stadium Dog, a plant-based premium hot dog that is naturally smoked. It is the first plant-based hot dog to be made from pea protein, rather than soy, and will be the first plant-based hot dog to be sold alongside traditional beef dogs when it becomes available in retail stores this spring.

Starting today, hot dog lovers can get a first taste of the Field Roast Signature Stadium Dog at select Wienerschnitzels, the world’s largest hot dog chain. The Field Roast Plant-Based Dog will appear on menus as...

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Feb 1 10:06 AM, General News


Maple Leaf Foods Announces Near-Term Plan to Expand Its Plant Protein Capacity

Maple Leaf Foods announced that its wholly-owned subsidiary, Greenleaf Foods, SPC, a leader in plant protein products, is advancing plans to increase tempeh production capacity through the acquisition and planned build-out of a food processing plant in Indianapolis, Indiana (the "Project").

Driven by growing demand for its Lightlife® tempeh products, phase 1 of the Project involves the acquisition of a 118,000 square foot plant in Indianapolis which is expected to close in early April, and the installation of tempeh production equipment with initial capacity of approximately...

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Jan 11 9:50 AM, General News







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