Lightlife and Pizza Pizza Partner to Add Plant-Based Chicken to the Menu

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast announced a partnership with Canadian pizza chain and quick-serve restaurant leader, Pizza Pizza. Available now, Pizza Pizza is expanding its plant-based menu offerings by adding plant-based chicken items for the first time, including a Lightlife Plant-Based Chick’n Sandwich and Plant-Based Chick’n Bites.

“Lightlife is excited to partner with Pizza Pizza to offer consumers something they can enjoy without compromise: a delicious and satisfying breaded plant-based chicken made with simple ingredients they can feel good about,” said Dan Curtin, President of Greenleaf Foods, SPC.

For over 50 years, Pizza Pizza has been serving Canadians using...

Field Roast Expands Club Store Distribution with Plant-Based Chicken Nugget Debut at Costco

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that its Field Roast Plant-Based Nuggets are now available at more than 50 Costco locations in the Los Angeles region, marking the first time the product will be sold at any Costco store in the United States.

“We’re excited about Field Roast’s continued growth with Costco and the opportunity to make delicious plant-based food more accessible to home chefs everywhere,” said Dan Curtin, President of Greenleaf Foods, SPC. “The Field Roast Plant-Based Nugget is the only plant-based chicken nugget alternative available at Costco LA.”

Field Roast first introduced its Plant-Based Nuggets to conventional retailers in January 2020 and has since...

Little Caesars to Offer Plant-based Pepperoni 

Little Caesars is launching the Planteroni Pizza, made with the new Field Roast Plant-Based Pepperoni, to many of its stores across the United States.

The new pizza option will be available at Little Caesars locations in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain’s hometown of Detroit. Customers can choose from a regular Planteroni™ Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni™ Pizza and half cheesy breadsticks for $8, or add Field Roast™ Plant-Based Pepperoni as a topping on any custom pizza...

Lightlife and Field Roast Team Up with Boston Pizza to Offer Plant-based Options 

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, and Boston Pizza, a casual dining restaurant in Canada, together are kicking off the outdoor dining season with two new menu items made with plant-based protein. Available now through Labor Day, the restaurant will offer a Lightlife Plant-Based Burger and a pizza featuring Field Roast Plant-Based Italian Sausage Crumbles.

We believe people should have great-tasting plant-based options whether they’re cooking at home or eating out,” said Dan Curtin, President of Greenleaf Foods. “Boston Pizza is celebrated for...

Field Roast Signature Stadium Dog Becomes First Official Plant-Based Dodger Dog of the LA Dodgers

Greenleaf Foods, SPC, owner of leading plant-based brand Field Roast™ ("Field Roast"), announced a multi-year partnership with the Los Angeles Dodgers to feature the new, groundbreaking Field Roast Signature Stadium Dog as the Official Plant-Based Dodger Dog.

The Field Roast Signature Stadium Dog is the first plant-based hot dog to be recognized by the LA Dodgers with this designation. Fans can purchase and enjoy the Plant-Based Dodger Dog at select concession stands and in the suites at Dodger Stadium. The Plant-Based Dodger Dog will feature...

Greenleaf Foods Expands Field Roast and Lightlife Plant-Based Products at Whole Foods Market Stores

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast, announced that it is significantly expanding its distribution at Whole Foods Market stores to meet increasing consumer demand for plant-based protein. Whole Foods Market will be the first retailer to sell the Field Roast Signature Stadium Dog and will expand its Lightlife offerings to include Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide.

“Whole Foods is known for its commitment to quality, wellness and sustainability, which closely aligns with our portfolio, so we’re incredibly excited and proud to...

Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

Field Roast and Roy Choi Bring First-Ever Plant-Based Kogi Dog to Los Angeles

Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”) and renowned Chef Roy Choi, co-host of The Chef Show and co-founder of the world-famous Kogi BBQ Truck, are teaming up to bring food lovers throughout Los Angeles a flavorful plant-based hot dog experience.

Starting today and available only via Los Angeles and Orange County-based Kogi BBQ food trucks through September, the Kogi Plant-Based Dog (aka ‘The Home Run’) features the new Field Roast Signature Stadium Dog—the first plant-based hot dog that is double smoked using maple hard wood chips—topped with...

Field Roast Introduces Plant-Based Hot Dog

Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co (“Field Roast”), is bringing a new level of flavor exploration to the plant-based hot dog category with the launch of its Field Roast Signature Stadium Dog, a plant-based premium hot dog that is naturally smoked. It is the first plant-based hot dog to be made from pea protein, rather than soy, and will be the first plant-based hot dog to be sold alongside traditional beef dogs when it becomes available in retail stores this spring.

Starting today, hot dog lovers can get a first taste of the Field Roast Signature Stadium Dog at select Wienerschnitzels, the world’s largest hot dog chain. The Field Roast Plant-Based Dog will appear on menus as...

Performance Foodservice Launches Proprietary Line of Plant-based Protein Products

Performance Foodservice, a division of Performance Food Group Company, announced the launch of its Green Origin brand, a proprietary line of plant-based protein products. Made from simple ingredients, the Green Origin portfolio includes plant-based burgers, grinds, breakfast sausages, and nuggets. Green Origin products are made exclusively by Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast. With this launch, Performance Foodservice will have one of the largest plant-based Exclusive Brand portfolios in the industry.

“We’re well past the point of plant-based eating as a niche trend,” said Fred Sanelli, senior vice president of marketing and sales at Performance Foodservice. “It has become a significant and growing segment in...