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UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities
Eagle Eye, a leading SaaS technology company powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK to further develop its loyalty and promotional offering.
Eagle Eye's AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in-store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket...