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Dunkin' Appoints New Chief Marketing Officer
Dunkin’ announced the appointment of marketing veteran Rafael Acevedo, 46, to the position of Dunkin’ U.S. Chief Marketing Officer (CMO), effective immediately. Mr. Acevedo is a brand marketing leader with deep expertise in spearheading disruptive innovation and leading high-performing teams to deliver transformational growth for the world’s leading beverages. Acevedo will report directly to Scott Murphy, Head of the Inspire Beverage-Snack Category and President of Dunkin', and will serve on the Dunkin’ leadership team.
As Dunkin’ U.S. CMO, Acevedo will lead marketing, product innovation, field marketing, advertising, as well as the brand’s digital marketing initiatives. He will be responsible for...
Dunkin’ Celebrates 1,000th Next Generation Restaurant Opening
Back in 2018, Dunkin' opened its first Next Generation restaurant in Quincy, MA, featuring a new design with a modern atmosphere and innovative features. Now, just three years later, Dunkin' is celebrating the opening of its 1,000th Next Gen restaurant in Woodstock, GA.
For the official ribbon-cutting, franchisee Andy Awale of the Awale Network was joined by Scott Murphy, Head of Inspire Brands Beverage-Snack Category and President of Dunkin’, and Mathias Piercy, Regional Vice President at Dunkin’. Other festivities included merch and free coffee giveaways, a presentation of a $1,000 grant to the Northside Hospital Cherokee NICU – Miracle Babies Fund from the Dunkin’ Joy in Childhood Foundation, and a donation of 1,000 pounds of Dunkin’ packaged coffee to the Never Alone food pantry.
The Next Generation store concept includes...
Foodservice and Retail Get Creative for an Unprecedented Valentine’s Day
While the pandemic has caused disruptions to gatherings and going out, there remains a special significance around Valentine’s Day. Consumers are committed to celebrating the holiday, even if traditional celebrations must be altered. According to the National Retail Federation, about 52% of adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billon.Nearly three-quarters of consumers celebrating the holiday this year feel it is important to do so given the current state of the pandemic. The virus is still a focus, with 74% indicating it will directly impact their plans for the holiday. About 24% of consumers plan to gift their loved one with an evening out, the lowest in...
Dunkin' Introduces New Plant-Based Breakfast Sandwich
As the trend of Americans adding plant-based options to their diet blossoms, Dunkin' continues to give on-the-go consumers more ways to easily make plant-based food and beverages part of their day. Following the success of last year's Beyond Sausage® Breakfast Sandwich launch, the brand is beginning 2021 by adding another plant-based protein patty to its menu, teaming up with America's #1 veggie brand, MorningStar Farms®, to launch the new Southwest Veggie Power Breakfast Sandwich, a meatless sandwich that doesn't sacrifice on taste, now available for a limited time at participating Dunkin' restaurants nationwide.
The Southwest Veggie Power Breakfast Sandwich features a MorningStar Farms Black Bean Patty packed with southwest flavors, layered with...
Inspire Brands Completes Acquisition of Dunkin’ Brands
Inspire Brands announced the completion of its $11.3 billion acquisition of Dunkin’ Brands Group.
With the addition of Dunkin’ and Baskin-Robbins, Inspire now encompasses nearly 32,000 restaurants across more than 60 countries generating $26 billion in annual system sales, making it the second-largest restaurant company in the U.S. by both system sales and locations. Inspire’s family of brands includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In.
“We are very excited to welcome the Dunkin’ and Baskin-Robbins brands into the Inspire family. Dunkin’ and Baskin-Robbins are category leaders and two of...
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