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Chicken Fight: Are Chicken Strips Cannibalizing Chicken Nugget Servings At Foodservice?

Product innovation and new fast casual chicken concepts reinvent chicken strips

Not since the classic why did the chicken cross the road? question has there been such a puzzling chicken question as this: Are chicken strips cannibalizing chicken nugget servings at foodservice? Chicken strip servings at restaurants and foodservice outlets increased by 16 percent in the quarter ending September 2018 compared to same period last year whereas chicken nugget servings declined by 3 percent, reports The NPD Group. The logical answer is that fans of breaded chicken are swapping out nuggets for strips. The correct answer: No they’re not.

Chicken nuggets lost buyers but these buyers were not...

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Dec 6 10:17 AM, General News



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