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Chipotle Innovates Lifestyle Bowls
Chipotle Mexican Grill announced today that it's rolling out a Supergreens salad mix nationally this week. Made of hand-cut romaine, antioxidant-rich baby kale and crisp baby spinach, Supergreens will replace the existing romaine-only salad base. This is Chipotle's second new menu item added in the last four months, following the successful launch of Carne Asada in September 2019. Chipotle has also made its grilled, Adobo chicken Whole30 compliant by switching the oil in its marinade, keeping the same great taste, but providing guests with specific dietary goals more options.
Chipotle was the first in the fast-casual industry to offer preconfigured, diet driven Lifestyle Bowls last year, which aided its digital sales growth to hit a $1B milestone recently. Statistics have shown that less than 25% of people stay committed to their new year's resolutions after 30 days, and...
Chipotle Extends Carne Asada Into Early 2020
Chipotle Mexican Grill announced that it will be extending its new menu addition, Carne Asada, through the end of the year and into the first quarter of 2020. Originally introduced as a limited time offer, this premium protein continues to exceed the brand's expectations and drive new customer acquisitions. Offering responsibly raised beef with no antibiotics or added hormones that meets its food with integrity standards can sometimes limit options for supply; however, Chipotle sourced additional premium cuts of steak to season with fresh squeezed lime and finish with hand-chopped cilantro and a blend of signature spices to satisfy customer cravings.
Known for its animal welfare standards, Chipotle understands the connection between how food is raised and prepared and how it tastes. It makes an extra effort to partner with farmers, ranchers, and...
Chipotle Launches Carne Asada Nationwide
Chipotle Mexican Grill announced that it's introducing a brand-new steak option, Carne Asada, nationally on September 19, 2019. CHIPOTLE REWARDS members were the first to learn of the new menu item today. To showcase the importance of its Rewards members and the exclusive access the program provides, Chipotle invited its top steak lovers in New York and Los Angeles to attend early VIP tasting events.
This premium protein is cut into tender slices, seasoned with fresh squeezed lime and finished with hand-chopped cilantro and a blend of signature spices. Chipotle's Carne Asada has been officially approved for the Whole30® program, and is compliant with a Paleo diet.
Additionally, Chipotle teamed up with...
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