Kim Lewis Appointed CMO of Capriotti's Sandwich Shop

Capriotti's Sandwich Shop (Capriotti's) announced this morning the latest addition to its executive leadership team: Kim Lewis, the first-ever Chief Marketing Officer (CMO) for the brand. This appointment comes as Capriotti's continues to plant roots in new markets, introduce menu and tech innovations to its operations, and further establish itself as a category leader in the restaurant space across the country.

Kim's experience in marketing spans well over two decades, including more than 15 years in the retail industry and most recently, 6+ years...

Only 35% of Americans Have Had Their "First Time" with American Wagyu - Capriotti's is Fixing That

Capriotti's Sandwich Shop is on a mission to help everyone in America experience their first time with American Wagyu. In a recent survey of 1,500 Americans, only 35% of people have ever eaten American Wagyu. Known as some of the most tender and juicy beef on the market, American Wagyu is now more accessible than ever before with the permanent addition of the American Wagyu French Dip to the Capriotti's menu.

In the survey, 55% of those who have tasted American Wagyu...

Capriotti's Sandwich Shop Brings the NY Chopped Cheese to 71% of Americans Who've Never Tried it

According to a recent survey, 71% of Americans have never tasted a Chopped Cheese sandwich. Capriotti's, creator of the "Greatest Sandwich in America," is setting out to give this New York classic the recognition it deserves. Starting Aug. 1, Capriotti's will offer the sizzling NY Chopped Cheese in all locations for a limited time only.

A sandwich hailing from New York, Northeasterners were most likely to have enjoyed the cheesy delight, with 39% having had a Chopped Cheese before. Midwesterners were...