Blue Apron Sets New Sustainable Packaging Goals

Blue Apron announced a new sustainable packaging goal for its meal kit boxes of 100% recyclable, reusable or compostable by the end of 2025. The company also strives to use 75% post-consumer recycled content, by weight, in its meal kit boxes by the end of 2025.

By establishing these goals, Blue Apron is the first major meal kit company in the United States to announce time-bound targets around packaging goals.

“With these new goals, we are building on our history of sustainability through food waste reduction, packaging improvements, and ingredient standards,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. “We estimate that our meal kit packaging is currently...

Blue Apron Adds Variety and Flexibility to Menu with Three New Products

Blue Apron is announcing three new products that provide more meal occasions for customers and bring additional variety to their kitchen tables. The newest offerings, Butcher Bundles, Craft Burger and Add-ons, build on the company’s commitment to provide customers with high-quality ingredients that address different cooking experiences and meal options.

“These three new Blue Apron products add more variety and new, great tasting meal experiences to our menu, providing our customers with additional options to bring Blue Apron into their homes in a convenient way,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. “Blue Apron’s culinary authority...

Blue Apron Holdings Reports First Quarter 2021 Results

Blue Apron Holdings announced financial results for the quarter ended March 31, 2021.

“Blue Apron had a strong 2021 first quarter with net revenue rising 27% year over year to $129.7 million, representing our fourth consecutive quarter of double-digit year over year net revenue growth,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. “The first quarter marked another period of year-over-year improvements in all of our key customer metrics. In particular, strong Average Order Value and Orders per Customer drove a 22% improvement in Average Revenue per Customer to an all-time quarterly record level. This demonstrates that...

Blue Apron Partners with Chef Roy Yamaguchi to Create a Hawaii-Inspired Menu

Blue Apron is partnering with James Beard award-winning Chef Roy Yamaguchi to bring his culinary expertise to kitchens around the country. Available to order starting today, the Blue Apron x Chef Roy Yamaguchi menu features Hawaii-inspired recipes, representing a blend of French and Japanese cooking traditions using fresh ingredients typically found in Hawaii cuisine.

"I am thrilled to partner with Blue Apron to shine a spotlight on Hawaii-inspired cuisine and its roots," said Chef Roy Yamaguchi. "In collaboration with their culinary team, we created recipes that highlight...

Blue Apron Reports Fourth Quarter and Full Year 2020 Results

Blue Apron Holdings, Inc. announced financial results for the quarter and full year ended December 31, 2020.

“Fourth quarter operating results exceeded guidance as we grew net revenue year over year by 22% to $115.5 million. The fourth quarter marks the third consecutive quarter of double-digit year over year increase in net revenue and highlights our continued operating momentum,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. “Product innovation remains central to our strategy and initiatives to drive customer attraction and...

Blue Apron Names Randy J. Greben Chief Financial Officer

Blue Apron Holdings, Inc. announced that Randy J. Greben has been named Chief Financial Officer and Treasurer, effective January 6, 2021.

Greben brings more than 20 years of finance and e-commerce operations experience to his new role, including a record of implementing strategic growth and scaling initiatives. As Chief Financial Officer, he will be responsible for Blue Apron’s financial and treasury functions, reporting to President and...

Blue Apron Launching ‘Wellness 360’ Campaign Showing Benefits of Homecooking

In an attempt to entice consumers to continue home cooking during the winter months, Blue Apron has introduced its “Wellness 360” campaign which will showcase how home cooking can benefit holistic wellness, including physical, brain, relationship, mental and financial health.

“As our community of home cooks continue to be increasingly focused on their overall wellness, we designed Wellness 360 to expand the ways in which cooking with Blue Apron can support them on that journey,” said Dani Simpson, Blue Apron’s Head of Brand and Marketing. “We know home cooking is more than making a meal. It has the ability to unlock a host of different benefits across aspects of one’s daily life, including reducing stress...

Blue Apron Names Charlean Gmunder Chief Operating Officer

Blue Apron Holdings, Inc. announced the appointment of Charlean Gmunder as Chief Operating Officer, effective as of November 25, 2020. Gmunder brings more than 30 years of food operations experience to her new role, including deep knowledge in food manufacturing and fulfillment. As Chief Operating Officer, Gmunder is responsible for overseeing Blue Apron’s fulfillment, supply chain, Food Safety and Quality Assurance, physical operations, including logistics, procurement and customer experience. Gmunder reports to President and Chief Executive Officer Linda Findley Kozlowski.

“Charlean’s background, experience and accomplishments represent an excellent complement to Blue Apron’s leadership and operations teams,” said Kozlowski. “Her experience in...

Blue Apron Reports Third Quarter 2020 Results

Blue Apron Holdings, Inc. announced financial results for the quarter ended September 30, 2020.

“Our third quarter operating results, including the 13% year over year net revenue improvement, exceeded our guidance reflecting continued momentum,” said Linda Findley Kozlowski, Blue Apron Chief Executive Officer. “Our growth initiatives, such as continued product innovation to provide more variety, flexibility and choice, and more efficient marketing to drive higher attraction and engagement, are key factors in the consistent improvements we are generating in Orders per Customer and Average Order Value. These efforts led to Average Revenue per Customer exceeding $300 for the second consecutive quarter. While challenges with labor availability have impacted our ability to address...

Blue Apron Launches Three New Product Expansions

Blue Apron is expanding its menu offerings to make it more convenient for home cooks to receive additional meals every week. The company is offering more variety, flexibility and choice by giving customers the option to order multiple boxes per week, customize select components of recipes, as well as expanding the Two-Person Signature menu to allow home cooks to get up to four recipes per box.

"Our customers told us they want more ways to bring Blue Apron into their kitchen," said Linda Findley Kozlowski, Blue Apron's President and Chief Executive Officer. "By offering additional meals per customer and recipe customization, Blue Apron is making it easier to...

Blue Apron to Introduce First-Ever Thanksgiving Feast

Blue Apron is introducing its first-ever Thanksgiving feast, featuring chef-designed recipes created for an unforgettable, stress-free, and delicious Thanksgiving Day meal.

Known for its unique take on everyday recipes, Blue Apron's Thanksgiving-inspired, southern-style menu will give options to suit every holiday table for parties up to eight people. Complete with a step-by-step guide on how to organize, prepare, and cook a Thanksgiving meal, Blue Apron will also support its home cooks by sharing tips on its social channels to help make the holiday as fun as possible.

"Thanksgiving is going to be different for many families this year, and we're happy to join them in the kitchen by creating...