The Most Searched Diet Plan in the U.S. is Available on the Blue Apron Menu

Blue Apron, a Wonder Group Company that pioneered the meal kit industry in the U.S., is growing its Prepared & Ready category with the introduction of Keto-Friendly meals, available to order now for delivery starting on March 4. The Prepared & Ready expansion is part of Blue Apron’s plans to grow the category to hundreds of recipes, focusing on increased variety and dietary flexibility.

“The initial demand for Prepared & Ready has exceeded our expectations by over 100%. Prepared meals is one of the fastest...

Blue Apron Expands its Ready-to-Eat Category with the Launch of Prepared & Ready Meals

Blue Apron, the pioneer of the meal kit industry in the U.S., expands its ready-to-eat category with the launch of Prepared & Ready meals, available to order now for weekly shipment starting January 8, 2024. Customers can enjoy increased flexibility, from meal kits to single-serving prepared meals, for ultimate convenience and variety. The Prepared & Ready menu will continue to expand in 2024.

Prepared & Ready chef-crafted meals are delivered fresh and ready to reheat in a microwave within minutes. Each meal is...

Wonder Announces Closing of Blue Apron Acquisition to Enhance its Leading Platform for Mealtime

Wonder Group, a company founded by entrepreneur Marc Lore that is redefining at-home dining and food delivery, today will close its previously announced acquisition of Blue Apron (Nasdaq: APRN), the pioneer of the meal kit industry in the United States.

The acquisition will further enhance Wonder’s creation of the super app for mealtime, serving a broad range of dining occasions that feature cuisines from some of the world’s best chefs and restaurants.

Having pioneered a new category of “Fast Fine” dining through its collection of...

Blue Apron Makes the Holidays a Breeze With an Assortment of Elevated Seasonal Offerings

Blue Apron (Nasdaq: APRN), the pioneer of the meal kit industry in the U.S., introduces its holiday menu with an assortment of elevated seasonal offerings designed to make celebrating a breeze. Through the end of the year, customers can choose from a selection of three limited-time meal kits, available with or without a subscription, in addition to premium recipes and Add-ons, making purchasing and planning simple.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231107979714/en/...

Blue Apron’s Popular Thanksgiving Menu Returns

Blue Apron (Nasdaq: APRN), the pioneer of the meal kit industry in the U.S., is bringing back its popular Thanksgiving menu this year for a memorable and hassle-free celebration. Available to order October 9 through November 20, the chef-curated options are designed to give customers ultimate flexibility, whether it’s a traditional turkey dinner, a plant-forward vegetarian meal, a honey-glazed baked ham or a variety of festive sides.

“Every year, the culinary team combs through feedback from previous holiday offerings to listen and learn from our customers,” said John Adler...

Blue Apron Cuts 20% Corporate Workforce After FreshRealm Sale, Eyeing Sales Growth in ‘24

Blue Apron said it reduced its corporate workforce by 20% after it sold its assets to FreshRealm earlier this year, the company announced in its second quarter fiscal results.

The company still expects to see benefits from the sale starting in 2024, with Linda Findley, Blue Apron’s President and CEO, citing a “lower fixed cost base, a stronger balance sheet and new revenue opportunities, including the introduction of a new product line expected in the first half of next year...

Blue Apron to be Profitable by Q2 2024 Following Asset-Light Model Shift

Meal kit provider Blue Apron provided a business update after the company closed a deal to transfer its operational infrastructure, which includes fulfillment centers, equipment, know-how and related personnel, to FreshRealm.

Blue Apron said it expects to achieve a profitable adjusted EBITDA mark in the second quarter of 2023 following the closing of the deal and streamlining efforts that the Company previously identified and will continue to implement in the third quarter of 2023.

Linda Findley, Blue Apron’s President and Chief Executive Officer, commented...

Blue Apron Introduces Two Easy Summer Meal Kits with Brand-New Ingredients

Blue Apron introduces two easy meal kits with brand-new ingredients, perfect for summertime gatherings and festive celebrations. Created to serve up to eight, the limited-time offerings include delicious and hassle-free seasonal favorites, giving customers two unique options to choose from to meet their hosting needs.

The Blue Apron BBQ Rib Feast features bone-in ribs, a brand-new addition to the menu, and easy-to-assemble side dishes. Customers also have the option to order an all-new Summer Crab Picnic, which includes crab salad...

Blue Apron Sells Operational Infrastructure to FreshRealm, Shifts Focus to Direct-to-Consumer

Blue Apron said it had closed a deal to transfer its operational infrastructure, which includes fulfillment centers, equipment, know-how and related personnel, to FreshRealm.

The company said it received $25 million of upfront cash and could receive up to $25 million of value upon the achievement of certain milestones.

The deal will see FreshRealm become Blue Apron’s exclusive meal kit supplier, with the deal having an initial term of 10 years.

Blue Apron and FreshRealm entered into license agreements, under which...

Checking In On Meal Kit Companies After Pandemic Boom

Meal kit companies were one of the winners during the pandemic. They provided convenience and a low barrier to entry as consumers ate more meals at home.

With everyday life largely back to normal, meal kit companies are trying to find their footing as restaurants and away-from-home eating return to pre-pandemic patterns.

Recent findings from Bloomberg’s Second Measure team found that customer retention has become a key hurdle for meal kit companies. After enticing promotional periods that companies like HelloFresh and Blue Apron offer, consumers often...