Blue Apron Launches a Fireside Feast Box as Its Next Limited-Time, Seasonal Meal Kit

Blue Apron launches a Fireside Feast Box as its next limited-time, seasonal offering. Available to order now, the meal kit is part of the company’s occasion-based offerings designed to provide customers with everything they need to make entertaining easier, with minimal effort.

Blue Apron’s Fireside Feast Box was designed as an elevated dinner party solution for cozy winter nights spent indoors. The French-inspired recipes feature a duck confit and slow-cooked pork belly cassoulet with a variety of sides, including a bright...

Blue Apron Is Now Available in the U.S. Amazon Store Without a Subscription

Blue Apron is now offering meal kits without a subscription in the U.S. Amazon store. This is a continued expansion of the company’s third-party channel strategy to increase exposure to a wider pool of potential customers outside of its ecosystem.

“Our customers regularly tell us how much they love our meals. By offering a selection of products in the U.S. Amazon store, we are able to provide Amazon customers the opportunity to buy a range of chef-curated meals that will arrive quickly to their door...” 

Blue Apron’s Annual Thanksgiving Menu is Back with More Options Than Ever Before

Blue Apron brings back its annual Thanksgiving menu with more options than ever before, available with or without a subscription. Designed to simplify holiday meal planning, customers can choose a classic turkey dinner as well as a vegetarian meal that comes with the option of adding a mustard glazed baked ham. In addition, holiday-inspired Add-ons will be available to mix-and-match so customers can build a feast tailored to varying party sizes.

“Our extensive Thanksgiving menu features easy-to-prepare recipes..."

Blue Apron Joins United Nations Global Compact Initiative

Blue Apron announced today that it has joined the United Nations Global Compact (UNGC), the world’s largest corporate sustainability initiative. With over 16,000 company participants from over 160 countries, UNGC is a voluntary initiative based on the belief that corporate sustainability starts with a company’s value system and a principles-based approach to doing business.

As a UNGC Participant, Blue Apron is committed to elevating its role to show the different ways it can help drive the outcomes of the United Nations’ 17 Sustainable Development Goals (SDGs).

“We are a carbon-neutral..."

Blue Apron Expands on Convenient Meal Options Beyond Dinner

Blue Apron expands on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now. Created to take the stress out of weekday planning in preparation for one of the busiest seasons of the year, the new Add-ons feature kid and adult-approved recipes, perfect for an after-school snack, packable lunch, a simple dinner, or somewhere in between.

“Expanding the variety of our menu options to meet the needs of families and on-the-go customers continues to be a category..."

Blue Apron and The Knot Make it Easier to Gift Home Cooking to Newlyweds

Blue Apron is now available on The Knot Registry Store, an all-in-one wedding registry platform from The Knot, an authority in wedding planning, advice and products. Couples can now easily add Blue Apron to their registry as a unique gift option, all within the Experiences section of The Knot Registry Store. The company is the first and only meal-kit provider on the platform to date.

“As we enter into the height of wedding season, we recognize that many couples want personalized gift..."

Blue Apron Provides Details Regarding Next Phase of Strategic Plans 

- Introduced Next Phase of Strategy Towards Path to Adjusted EBITDA Profitability in 2023 and Free Cash Flow Generation in 2024
- Highlighted Drivers of Success Behind Eight Straight Quarters of Elevated Customer Metrics
- Outlined Plans to Drive Customer Growth Through Targeted Marketing Spend, Product Innovation, Customizations, Add-ons, and Non-Subscription Offerings
- Targeted Long-Term Steady-State Variable Margin of 40% and PTG&A of 20% of Revenue
- Discussed Strategy to Responsibly Deploy Recent Equity Capital Raised to Invest in Platform to Help Execute Its New Strategy

Blue Apron hosted...

Blue Apron Names Josh Friedman Chief Product Officer

Blue Apron announced that Josh Friedman has been named Chief Product Officer, effective April 18, 2022. Friedman brings multi-decade, extensive experience in strategic, digital and product leadership roles to Blue Apron.

As Chief Product Officer, he will be responsible for Blue Apron’s product strategy, overseeing cross-functional efforts between fulfillment, culinary and digital product. Chief Product Officer is a recent addition to Blue Apron’s Executive Leadership Team. Friedman will be reporting to President and Chief Executive Officer Linda Findley.

“Josh’s strengths in weaving digital experiences around unique physical products combined with..."

Blue Apron Launches New National Brand Campaign

Blue Apron (NYSE: APRN) today launched a new national campaign aimed at building the company’s brand and raising broader awareness for the meal kit category. The new advertising spots highlight the benefits of cooking with Blue Apron, from creating incredible recipes with quality ingredients, to easing the burden of menu and recipe planning.

The creative was informed by extensive segmentation research that was conducted over the last year. This enables Blue Apron to further drill down into customer demographics and insights, as well as identify key audiences that best align with the company’s...

Blue Apron Adds Breakfast to Its Menu

Blue Apron adds quick and delicious breakfast recipes to its menu as the company continues to expand offerings to meet customer demand. Available to order starting today, the options are part of Blue Apron’s Add-ons offerings, expanding the product line beyond appetizers, side dishes and desserts.

“In a recent survey, over 35% of customers who participated told us that they wanted to see breakfast recipes on our menu. They asked and we delivered,” said John Adler, Blue Apron’s Vice President of Culinary.

Designed to be ready in 15 minutes or less, the...