TGI Fridays Launches Fridays United to Drive Global Soccer Tournament Traffic
TGI Fridays has introduced Fridays United, a limited-time matchday platform aimed at capturing group dining occasions tied to the Global Soccer Tournament.
Running through Aug. 31, the promotion combines shareable food, themed beverages, digital engagement, and loyalty incentives designed to boost traffic and check averages during matches.
“Fridays United™ represents everything we stand for at TGI Fridays® – bringing people together to celebrate life's biggest moments,” said Ray Blanchette, CEO of TGI Fridays, who called the tournament “a cultural phenomenon that unites fans...
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