Ozempic and Beef: A Match Made in Heaven or the Undoing of the Cattle Producer?
A tiny tablet or a pre-filled pen for jabbing in tummy fat could soon be dictating the fortunes of the cattle producer more than any tariff or natural disaster.
The so-called miracle weight loss drugs that millions of wealthy consumers around the world are jumping on is shaking up how much people eat, what they eat and what they are willing to pay for it.
It's something that has largely gone under the radar of the beef industry but that seems to have changed overnight...
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