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ANALYSIS: WOG Prices Turn Upward Despite Values Lagging Behind Past Norms

3-lb. to 3.5-lb. WOG prices are entering the seasonal period where values typically firm into the end of the year. The historical pattern is clear: November and December routinely post some of the highest pricing of the calendar year as consumer behavior shifts around holiday shopping. Families spend more time outside the home and lean heavily on convenience foods like rotisserie chickens or deli-prepared eight-piece fried chicken. The consistent bump in retail and food service pull has historically translated into a reliable lift on whole chicken markets. Over the past five seasons, the average increase...

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