McDonald's Settles Byron Allen's $10 Billion Lawsuit Over Commitment to Black-Owned Media
McDonald's has settled a $10 billion lawsuit by the media entrepreneur Byron Allen challenging the fast-food chain's alleged refusal to advertise with Black-owned media.
Friday's settlement between McDonald's and two of Allen's companies, Entertainment Studios Networks and the Weather Group, averts a scheduled July 15 trial in Los Angeles federal court.
It also resolves Allen's related $100 million lawsuit against McDonald's in Los Angeles Superior Court.
McDonald's said it will buy ads "at market value" from Allen's...
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