The Latest Overhaul of Starbucks--by the Numbers
In the six months since Chief Executive Brian Niccol took the helm of Starbucks, he has slimmed down menus, reduced discounts and restricted bathrooms to paying customers. At the coffee chain's Seattle headquarters, he has revamped the marketing strategy and launched one of the biggest reorganizations in the company's history.
Niccol, who previously helped turn around Chipotle Mexican Grill, says a shake-up is needed -- fast. Starbucks's same-store sales have fallen for four straight quarters. Investors back him, though the rapid changes have spooked some employees...
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