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Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement

Connected TV Ads, Sponsored Videos and Interactive Videos enable advertisers to leverage robust first-party data and insights to engage Sam’s Club members with video advertising

Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that...

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