Plant-Based Meat Products Served Out-of-Home Grow by Almost 50% Across Europe’s ‘Big 5’ Countries
According to research from Circana, the leading advisor on consumer complexity that formerly traded as IRI and The NPD Group, the trend towards eating alternative plant-based meat protein products in out- of-home (OOH) eateries, such as quick-service restaurants (QSR), cafes, pubs and bars has increased by 48% in servings compared to 2019 across Europe’s ‘Big 5’ countries[i]. While in other food protein categories, the number of total product servings declined, including Beef (-5%), Pork (-16%), Chicken...
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