Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences
Yum! Brands, Inc. announced today the latest step in the Company’s strategy to enhance the digital experiences of customers by selecting Treasure Data™ as its Customer Data Platform provider to help drive customer acquisition, growth and retention.Many Quick Service Restaurants (QSRs) have unknown diners in their customer base, and being able to personalize marketing to them is important in order to increase brand loyalty and frequency. Treasure Data’s advanced AI and machine learning capabilities can provide rich, actionable insights that deliver engaging, personalized content to...
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