New Opportunities Developing for U.S. Beef in China’s Foodservice Sector
China’s economy is off to a good start in 2023 as consumer spending rallies from extended pandemic restrictions. Foodservice is rebounding and importers are working aggressively with its restaurant customers to meet changing demand from consumers. The pursuit of fresh ideas is creating new opportunities for high-quality, grain-fed U.S. beef in a sector that is accustomed to lean, grass-fed beef from South America.
USMEF partnered with a key importer to conduct training on specific U.S. beef cuts for one of its customers, a hot pot chain with...
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