Inflation Continues to Drive FMCG Sales Value Growth Across Europe’s Six Largest Markets
Ahead of its latest biannual 'FMCG Demand Signals' report which covers Total Store Data, Circana (formerly IRI and The NPD Group), has today revealed softening of demand in unit sales across the six largest markets in Europe (France, Italy, Germany, Spain, UK and Netherlands) - a decline of -1.1% on an annual basis, deepening further by -1.4% in Q4 2022. This is the fifth consecutive quarter of decline and is not forecast to return to normalcy until the end of 2023.
Forensically unpacking the impact of the...
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