The Retail Rundown: Is Chicken Wing Demand a Slam Dunk this March Madness?
Yesterday tipped off March Madness, the NCAA Division I Men's Basketball Tournament that runs through April 3. This tournament typically increases the consumption of game-day foods like chicken wings, particularly at foodservice outlets.
This year, however, wing demand leading up to this year's 84th annual edition of the tournament appears to be lackluster, according to Urner Barry market reporter Matt Busardo.
“It’s important to note that with wings moving into March Madness, it’s not like the Super Bowl where...
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