Americans Believe Grocery Store Profits are 14 Times Higher than Reality, dunnhumby Finds
Americans believe that grocery retailers are earning a 35.2% net profit margin, 14 times higher than grocers’ actual net profit margin average of 2.5%, and that food-at-home inflation is 24.3%, double the annual rate reported by the U.S. Bureau of Labor Statistics according to the latest dunnhumby Consumer Trends Tracker (CTT) released today. The CTT is part of the dunnhumby Quarterly, a strategic market analysis of key retail themes, with the third edition being focused on navigating uncertainty...
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