Hillshire Farm® Brand Launches its Iconic Red Barn In the Metaverse
Hillshire Farm® brand, known for its farm-inspired craftmanship in every recipe, has entered the metaverse for the first time with its iconic Red Barn.
The barn features an interactive gaming experience in Decentraland, a 3D virtual world browser-based platform. Visitors of the Hillshire Farm™ barn will be greeted by a farmer-inspired non-playable character (NPC) who will share key locations to visit within the game and details about the quest. Users are challenged to build a sandwich as quickly as possible using ingredients...
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