This Week in Retail: Protein Features for Memorial Day Weekend
For Memorial Day weekend, beef features steal the spotlight with 30% of total protein ad volume. Seafood claims 28.5%, followed by pork with 23%. Chicken features account for 15% of retail buying opportunities, while turkey sneaks in with 1.6%.
In the beef complex, steaks have nearly 48% of feature volume. Ground beef ads account for 30%. The steak complex averages $9.18 per pound, up $1.15 per pound from a year ago. All except for top round and bone-in rib are priced higher than a year ago.
The price of 80% lean ground beef averages slightly above a year ago at $3.32 per pound. Burgers are often favored as a cost-effective and easy way to feed large gatherings...
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