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Blue Apron Introduces Heat & Eat, its First Single-Serving Meals

Blue Apron is introducing Heat & Eat, the company’s first-ever prepared, single-serving meal offering, ready in five minutes or less. Heat & Eat meals were designed to give customers additional flexibility to enjoy Blue Apron at different occasions throughout the week without sacrificing quality or flavor for convenience.

“A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. “The addition of Heat & Eat meals to..."

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