Three Reasons Retailers Want to Become Tech Platforms
Kroger’s proprietary “Customer Fulfillment Center” (CFC) concept is one example of a retailer acting as a tech platform.
More retailers are attempting to transform themselves into full-fledged technology platforms, with good justification.
I recently wrote on a column on signs that Instacart wants to join major technology providers such as Amazon, Apple, Google and Facebook by evolving into a broadly-based tech platform. While I still stand behind that column, Instacart is hardly alone in what appear to be its technology ambitions.
Other retailers, including (but not limited to)...
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