REPORTER: As Plant-Based Demand Skyrockets, Innovators Think Beyond the Burger
This article was originally featured in the Summer 2021 Edition of Urner Barry's Reporter magazine.
There is no doubt that burgers and sandwiches are the most popular items ordered by consumers when dining out. In fact, according to the NPD Group, burgers were included in 13.5% of all restaurant orders in the year ending 2020, which translates into 7 billion servings of burgers. Chicken sandwiches were included in 6.7% of all restaurant orders in the U.S., which amounts to 3.5 billion servings. With that in mind, it comes as...
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