Dunkin' Appoints New Chief Marketing Officer
Dunkin’ announced the appointment of marketing veteran Rafael Acevedo, 46, to the position of Dunkin’ U.S. Chief Marketing Officer (CMO), effective immediately. Mr. Acevedo is a brand marketing leader with deep expertise in spearheading disruptive innovation and leading high-performing teams to deliver transformational growth for the world’s leading beverages. Acevedo will report directly to Scott Murphy, Head of the Inspire Beverage-Snack Category and President of Dunkin', and will serve on the Dunkin’ leadership team.
As Dunkin’ U.S. CMO, Acevedo will lead marketing, product innovation, field marketing, advertising, as well as the brand’s digital marketing initiatives. He will be responsible for...
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