U.S. Restaurant Customer Transaction Declines Steepen in February
Severe weather in many parts of the country in February hampered the softening of customer transaction declines at major U.S. restaurant chains reported in the last few months of 2020 and this January, finds The NPD Group. Major restaurant chain customer transactions declined by -13% versus year ago, compared to a -9% decline in January, according to NPD’s CREST® Performance Alerts which provides a rapid weekly view of chain-specific transactions and share trends for 75 quick service, fast casual, midscale, and casual dining chains representing 53% of the commercial restaurant traffic in U.S.
Record-shattering cold, snow, and rain affected a large swath of the U.S. in February. Texas, the second most populated state after California, was hit with a winter storm in mid-February that dropped significant amounts of...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.