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Packaged Facts: Plant-Based Meat Consumption Moving from Niche to Norm

Nearly one-fourth of U.S. consumers report eating plant-based meat, poultry, or seafood products, revealing that plant-based products are going mainstream and are no longer niche, according to market research firm Packaged Facts.

"Packaged Facts' August 2020 National Online Consumer Survey found that 23% of consumers claim to eat any variety of plant-based meat products," says Jennifer Mapes-Christ, Packaged Facts' food and beverage publisher. "There are opportunities to target this burgeoning minority of consumers, who may be persuaded to use larger volumes of plant-based meat in their diets...

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