Rabobank: Initial Impacts of Covid-19 on the Brazilian Consumer
The coronavirus pandemic has inflicted significant pain on the Brazilian consumer, with unemployment rising and incomes set to decline in the coming months. Beyond the initial shock of the lockdown period, in which supermarkets and pharmacies have done well, consumer habits are set to change and resemble some of the trends seen during the last recession in 2015-2016.
Initial Shock and Wider Impact Ahead
- A large part of the country remains in social isolation mode, with no clarity as to when and how such measures will be relaxed or lifted. São Paulo state is signalling a continuation of the quarantine period until at least April 22.
- On April 13, Santa Catarina became the first state to announce the reopening of some retailers, with...
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