Alternative Proteins See Impressive Growth on Menus
According to a recent webinar by Datassential, trending dishes are driven by a variety of factors, including global influences, mash ups, and plant based. Among these factors, plant based is especially driving several growing dishes. The research found that 44% of consumers are trying to increase their intake of vegetable-based protein. Meanwhile, vegan items have seen an increase of 621% in menu penetration over the past decade. However, consumers stated that plant-based or vegetarian diets are loved the most, while vegan diets are hated the most.
Products that attempt to mimic the texture and taste of meat are growing on menus as alternative proteins. The research found that 69% of consumers would at least occasionally order a plant-based meat if available. In the past four years, the plant-based burger’s menu penetration has increased by...
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