Certified Angus Beef: Consumer Demand, Ample Supply Spur Growth
For a mature brand, sales growth, particularly over several consecutive years, is far from guaranteed. Sure, having a high quality product helps. But sustained success takes intention, a focus on shared goals, and commitment from the entire community behind the brand, said John Stika, president of Certified Angus Beef LLC.It’s a recipe for achievement that succeeded once again for the Certified Angus Beef brand in fiscal 2019. For the 13th year in a row, the brand saw record global sales. It was also the 15th consecutive year of sales growth.
The brand’s global network of nearly 19,000 licensed processor, foodservice and retail partners marketed 1.25 billion pounds of product, a 3.1% increase—or an additional...
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