NPD Group: Thanksgiving Week is Synonymous with Food but Not with Restaurant Transactions
Restaurant transactions for Thanksgiving week, the week ending December 1, were down 7% compared to same week last year (Thanksgiving was a week earlier in 2018), reports The NPD Group. Restaurant transactions declined by 8% for both the casual dining and quick service restaurant segments during Thanksgiving week, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale, and casual dining chains.
Midscale/family dining restaurants, which offer sit down breakfasts, pies, and other desserts, realized an 18% increase in transactions during Thanksgiving week compared to same period year ago. Restaurant transactions for...
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