Packaged Facts: Consumer Use of Restaurant Coupons
Though overall use of coupons is down since 2009, consumer use and redemption of restaurant coupons is up by five percentage points, to about a third of U.S. adults, according to Eating Trends: Restaurant Use, the fourth study in a five report Eating Trends series by market research firm Packaged Facts.
Restaurant coupons have been given a boost by instant, digital, and online/app point-of-sales use through newer delivery services—this is on top of longstanding restaurant coupon use for fast-food pizza chains (including delivery or take-out) or other fast-food chains (including for drive-through).
These services have helped diversify the range of eating establishments and the range of...
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