Plant-Based Foods: Will They Stay or Will They Go?
The rapid growth of plant-based foods at retail and on restaurant menus has many in the food and foodservice industries questioning if the interest in plant-based food is a passing fad or a long-term trend. A new study by The NPD Group addresses this question and finds that the answer depends on the consumer and their reasons for consuming plant-based foods in the first place.
Millennials, born 1981-1996, are the top consumers of plant-based meat alternatives, finds the NPD study, The Future of Plant-based Snapshot. This generational group has adopted plant-based meat alternatives as a way to indulge sensibly while addressing their long-term health goals and animal treatment concerns. Gen Xers, born 1965-1980, are also a core consumer group of plant-based meat alternatives, and...
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