Impossible Burger Sales Skyrocket at Retail Debut
After its highly anticipated retail debut, the Impossible Burger remains the number one item sold at grocery stores on the East and West coasts where the product is offered. The flagship product from Impossible Foods made its worldwide debut in grocery stores on September 20th at all outlets of Gelson's Markets in Southern California. Since its launch, Gelson’s has sold more Impossible Burgers than all types of ground beef, based on both revenue and total number of pounds sold. On September 26th, the Impossible Burger became available in all 100 outlets of Wegmans on the East coast, including seven states and two Fairway locations in New York City. The Impossible Burger became the number one single item sold in the meat department at Fairway's two Manhattan locations.
Also, during the product's first full weekend on stores shelves in Southern California, the Impossible Burger outsold by more than...
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