The Golden Growth Opportunity for U.S. Drugstores
The self-care movement is playing a key role in reshaping health care in a way that drug store retailers and manufacturers can’t afford to ignore. Recent data from The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen, shows that 18% of Americans reported health as a top concern, next only to the economy (22%) and immigration (19%). With the threat of rising health care costs, consumers are prioritizing wellness and taking a more active role in managing their own health.
Today’s health-minded consumers are looking beyond medicine to manage their health—and opting for healthier food is a big part of this mindset. Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen’s 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores, compared with 75% who expressed satisfaction of...
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