Technomic: Operators Must Showcase Value and Innovation to Gain Share of Pasta and Noodle Occasions
Consumption of pasta and noodle dishes in Canada is high but skews significantly toward at-home occasions, according to Technomic’s new 2019 Canadian Pasta Consumer Trend Report. In order to drive sales, operators should offer a unique draw for consumers that they won’t be able to find elsewhere.
“Operators need to convey that their pasta and noodle dishes are worth the price of dining out and offer a meal that simply can’t be replicated at home,” explains Charles Winship, manager of consumer insights at Technomic. “Authentic preparations, high-quality ingredients and innovative flavour profiles can all help elevate dishes, improving value perceptions.”
Key takeaways from the report include...
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