Packaged Facts: Alternative Proteins Budding with Organic and Clean Label Food Shoppers
Though the majority of Americans eat meat, trends throughout 2019—from the launch of Burger King's Impossible Whopper to skyrocketing shares of Beyond Meat's blockbuster IPO—hint at the multi-billion dollar potential impact of plant-based products on the nation's food and beverage market.
According to The Organic and Clean Label Food Shopper, 2nd Edition, a brand new report by market research firm Packaged Facts, consumers are increasingly more adventurous with what they eat and more consider themselves flexitarian than in the past. Packaged Facts reveals that only 6% of Baby Boomers claim to eat flexitarian diets, while 13% of Generation Z considers themselves flexitarian, showing the trend is...
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