Nielsen: Meet the New "Meat" Eater
Meat alternatives have made a big splash in consumer packaged goods (CPG), and sales are on the rise. But are manufacturers and retailers doing enough to educate consumers in this space? Getting consumers to try trendy plant-based foods is one thing, but encouraging long-term adoption and lifestyle change is another.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them. Nielsen Homescan consumer purchase metrics indicate that 98% of meat alternative buyers in America also purchase meat products. Conversely, 21% of U.S. meat buyers, also purchase...
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